Why Brands Like West Elm and Restoration Hardware Are Opening Hotels | cntraveler.com

Hotels have long been more than just places to sleep. Beyond floor-level boutiques to help you with your souvenir shopping or the opportunity to get a hotel robe monogrammed before taking it home with you, it's becoming increasingly common to buy the sheets, towels, or even the beds you loved in that pod hotel in Singapore or that bolthole in Cape Town.