A beachfront pop-up hotel opens in Tel Aviv | hospitality-on.com

Located in a lifeguard tower on Frishman beach in Tel Aviv, this unusual hotel suite has been developed as part of a promotional campaign initiated by the Ministry of Tourism and the city’s municipality.

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Operations & Strategy Operations & Strategy Middle East Israel Tel Aviv

Created in 2011, the Hospitality ON magazine and hospitaltiy-on.com website are the direct extension of HTR (Hotel, Tourism & Restaurant), which was created in 1994, and the Hôtel Restau Hebdo newspaper created in 2000, and their respective sites.