Swiss Hotel Chain Mövenpick Uses Cloud To Avoid 'Cemetery Of Brands' | forbes.com

Mövenpick is hoping to escape what its CEO Olivier Chavy called the “cemetery of brands” during a presentation at Oracle Industry Connect here this morning. Profit margins in the hotel industry are between 1% and 2%, and are being squeezed by a combination of macroeconomic and industry-specific factors, such as a changing distributor landscape, tighter management agreements, and higher capital requirements for borrowing.