How Hospitality Brands Can Win With Millennial Parents Through Conscious Capitalism - forbes.com

Where they were once mostly indebted students living with their parents, many millennials today have spouses, families and, collectively as a cohort, hundreds of billions of dollars in spending power. Millennials also place strong emphasis on travel, so it’s no surprise that they’re using their hard-earned dollars to take their families on once-in-a-lifetime vacations.