A Bad Hotel Stay (And $9.5 Million From Expedia) Led Him To Revolutionize Hospitality Tech | forbes.com

During a particularly lousy hotel stay four years ago, Justin Effron had a vision of how the customer experience in hospitality could be improved through the application of technology. To pursue this, Effron, who had no hospitality industry experience (he was working a finance gig at Citibank) joined forces with Alex Shashou and Dmitry Koltunov, who added their hotel and technology backgrounds to the mix.