Freehand Hotel Comes to New York, Bringing a High-Design Restaurant With It - vogue.com

Freehand New York, the newest addition to the line of Freehand hotels, opened its doors to travelers and diners alike on January 16. The affordable hotel takes over an entire city block. Constructed in 1928, the building first saw life as the George Washington Hotel then went on to become apartments, dorms, and finally Freehand. Roman and Williams helped restore the original millwork and added new custom lighting and colors, as well as the...

Freehand New York, the newest addition to the line of Freehand hotels, opened its doors to travelers and diners alike on January 16. The affordable hotel takes over an entire city block. Constructed in 1928, the building first saw life as the George Washington Hotel then went on to become apartments, dorms, and finally Freehand. Roman and Williams helped restore the original millwork and added new custom lighting and colors, as well as the plant work and textural accents throughout. It boasts three restaurants from Gabriel Stulman's Happy Cooking Hospitality, known for its West Village staples including Jeffrey's Grocery, Joseph Leonard, and Fairfax.

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Founded by Andrew Zobler in 2011, Sydell Group is the creator of unique lifestyle hotels rooted in their location and architecture. Sydell's core expertise is in bringing together emerging and established talent from the worlds of design, food & beverage, art and hospitality to create hotels and restaurants that offer inspiration, comfort, graciousness of spirit and a deep sense of place.

Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award-winning food and beverage, and a community-driven atmosphere. Each Freehand takes its cues from the surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer.