Customer Service Takes A High-Tech Turn For Travel & Hospitality - cmo.com

At a time when travelers have an enormous amount of choices when it comes to where they go, how they get there, and where they stay, travel and hospitality brands are racing toward a new focus: service innovation.

At a time when travelers have an enormous amount of choices when it comes to where they go, how they get there, and where they stay, travel and hospitality brands are racing toward a new focus: service innovation.

Indeed, brands including Delta, Marriott, among others, are looking for ways to improve the customer experience, and, in some instances, are even expanding their services beyond what they are known for. Let's take a look.

Read the full article
Technology Technology

Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results.