Is Luxury Hospitality Guilty of Cultural Appropriation? - skift.com

We have to at least ask.

We have to at least ask.

Luxury hospitality companies can make hundreds or thousands of dollars off their culturally immersive experiences but how much of that is going back to the communities and cultures they are honoring—or appropriating based on who you talk to—is harder to measure.

For example, when Belmond Maroma Resort & Spa introduces Slow Beauty' wellness retreats, including a workshop on the health benefits of Mayan-inspired rituals and a Shaman ceremony on the beach, does the luxury hospitality brand owe something to the culture or the people that these new and expensive wellness offerings originate from?

It is a paradox that presents itself again and again in the spas, dining rooms and meticulously decorated guest rooms at luxury properties worldwide - especially in today's age of immersive travel.

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Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world's largest industry. Skift identifies and synthesizes existing and emerging trends, in its daily coverage of the global travel industry and through its Skift Trends Reports. Skift produces Skift Global Forum annually to bring together over 500 of the most influential professionals in the...