Ian Schrager on How Hotels Get Technology Wrong

Technology remains the new frontier but plenty of hotels are still getting it wrong, according to the man who pioneered the boutique hotel movement in the United States.

Technology remains the new frontier but plenty of hotels are still getting it wrong, according to the man who pioneered the boutique hotel movement in the United States.

Ian Schrager, who founded the Morgans Hotel Group and has launched a number of other brands, said hotels are too focussed on showing gadgets rather than using technology to make things easier for guests.

"I think technology is the future but not mood boards in the lobby, and not iPads in every room but technology that really makes everyone's stay at a hotel easier, cheaper and there is a reason for it," Schrager at Skift Global Forum on Thursday in New York City.

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Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world's largest industry. Skift identifies and synthesizes existing and emerging trends, in its daily coverage of the global travel industry and through its Skift Trends Reports. Skift produces Skift Global Forum annually to bring together over 500 of the most influential professionals in the...