How Alibaba-Backed Shiji Is Expanding Its Tech Sales to Hotels Outside of China

Shiji, the hospitality tech giant of China, has been expanding its global push since February — when it announced a $486 million investment from e-commerce powerhouse Alibaba Group.

Shiji, which has 20 foreign subsidiaries, has in the past month acquired StayNTouch, a hotel tech services provider, and Concept Software Systems, a retail tech provider for golf, spa, and other activities. A few months ago, it bought out the remaining shareholders of SnapShot, an analytics dashboard.

Shiji recently disclosed its backing of Kalibri Labs, a data-based hotel revenue consultancy. It has been rumored to have invested in Leonardo, a company that helps hotels manage their visual assets, such as photos of rooms.