"Hotel experiences are becoming more sensory" say AHEAD Europe awards judges

The best new hotels are stimulating all of their guests' senses, say AHEAD Europe jury members in this movie Dezeen produced for the awards programme.

The AHEAD Europe awards, which took place in London on Monday, celebrate the best in hotel and resort design across the continent.

Hans Meyer, AHEAD jury member and founder of hotel brand Zoku, claims that successful hospitality buildings provide more than just aesthetic design.

"Hotel experiences are becoming more sensory experiences," he explains in the movie, which was shot on the judging day. "It's not only what you see but also what you smell, hear and taste."