Rocco Forte readies for big expansion

Luxury hotel group Rocco Forte, which owns Brown's in London and the Hotel de Russie in Rome, is preparing its biggest expansion yet in a sign of the resilience of the luxury market against an economic slowdown. Rocco Forte, who founded the hotel group in 1996, said he wanted 25 to 30 properties spread around major European cities within three to five years, compared with its current 14.

Luxury hotel group Rocco Forte, which owns Brown's in London and the Hotel de Russie in Rome, is preparing its biggest expansion yet in a sign of the resilience of the luxury market against an economic slowdown. Rocco Forte, who founded the hotel group in 1996, said he wanted 25 to 30 properties spread around major European cities within three to five years, compared with its current 14.

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Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a collection of 15 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.