Where owners, operators invest in tech features
For hotel owners and operators, making technology investments is all about creating balance between guest needs and brand wants, according to sources.
But as 2020 comes with more tech demands, there's sometimes a requirement for owners to pushback or redirect expenses.
Chris Manley, COO, Stonebridge Companies, a Denver-based ownership, management and development company, said his team is always in constant communication with the brands about which investments will help both the guest experience and the property's bottom line.
"The great thing about our industry is that with the number of rooms in each hotel, we're able to A/B test new and different technologies to see what resonates with our guests and team members. If something doesn't work, we can redirect quickly and with less investment loss than other industries," he said in an email interview.