Hoteliers, industry experts predict 2021 trends
From loyalty programs to tech to business travel, hotel industry experts discuss which trends and strategies will be more crucial than ever in the new year.
As 2021 quickly approaches, hoteliers and industry experts are beginning to predict which of 2020's trends will stick around as well as new opportunities that could emerge.
REPORT FROM THE U.S. - As 2021 quickly approaches, hoteliers and industry experts are beginning to predict which of 2020's trends will stick around as well as new opportunities that could emerge.
The onset of the COVID-19 pandemic threw the entire hotel industry into chaos, forcing properties to either rethink their strategies for 2020 or completely overhaul their operations, writes Hotel News Now contributor Heidi Banak in a 25 November article.
Banak, coordinator and research analyst for Hotel & Leisure Advisors, and her colleagues, looked ahead to 2021 to predict which new and innovative strategies might stick around as trends in the new year.
Among the predictions include an increased focus on customer service following a record dip in occupancy. Many brands are extending loyalty programs through 2021 and maintaining communication with brand-loyal customers.