Recognizing Changes in Consumer Motivation
Hierarchy of Needs Will Help Industry Climb
No matter your socioeconomic status, we have all been knocked down a few levels on Maslow's Hierarchy of Needs — some more than others, but universally we have all taken a hit.
No matter your socioeconomic status, we have all been knocked down a few levels on Maslow's Hierarchy of Needs — some more than others, but universally we have all taken a hit.
Wherever we were on the hierarchy in the first quarter of 2020, we've all shifted our focus down to the lower levels of the pyramid. Safety is on everyone's mind. Isolation has caused us to realize our need for love and belonging. And sadly, meeting physiological needs is a struggle for far too many. Recognizing these changes in consumer motivation as we rebuild the industry is an opportunity to redefine hospitality for the better.
That Was Then
This time last year many of us were climbing high on the pyramid: "living our best life," drinking wheatgrass, paying an arm and leg for boutique spin classes and celebrating made-up holidays like #nationalcupcakeday to populate our Instagram feeds.