Google launches property promotion ads for hotels globally
Today, we're announcing the global availability of property promotion ads, an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book. They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist.
Today, we're announcing the global availability of property promotion ads, an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book. They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist. Now, advertisers will be able to set specific bids for property promotion ads through the Google Ads interface, API and bulk upload system.