Scope, Size Vary As Meetings Business Returns to Hotels
Smaller Meetings Recover Earlier Than Expected
Hotels with significant meetings business not only need to navigate their way back to whatever the new normal might be but must also contend with the possibility of unpredictable developments as conferences and events return to their properties, according to operators, planners and analysts.
Hotels with significant meetings business not only need to navigate their way back to whatever the new normal might be but must also contend with the possibility of unpredictable developments as conferences and events return to their properties, according to operators, planners and analysts.
Among those possible surprises are an earlier-than-expected return of in-person gatherings; a higher-than-normal number of pre- and post-nights booked; a mix of virtual, hybrid and live gatherings that is difficult to forecast; and a wide divergence in how customers might respond to hotel policies on deposits, refunds, cancellations and attrition.