Hotel Executives Weigh Obstacles to Recovery at Hotel Data Conference

Hoteliers Hold Onto Rate Despite Pandemic Pressures

To reach full recovery, the U.S. hotel industry must minimize obstacles such as the Delta variant and find ways to attract talent from outside the hospitality industry, hoteliers said during the first day of the 2021 Hotel Data Conference.

To reach full recovery, the U.S. hotel industry must minimize obstacles such as the Delta variant and find ways to attract talent from outside the hospitality industry, hoteliers said during the first day of the 2021 Hotel Data Conference.

Conference attendees are embracing this need to minimize the impact of the Delta variant by wearing masks, using the provided hand-sanitizer stations and taking other precautions.

While mask requirements and other restrictions are rolling out again at some events and hotels in some markets, hoteliers attending the conference were upbeat and said they believe the industry is on the right track to recovery from the pandemic.

The labor shortage is another obstacle to overcome. During the “Wine Down With the Bosses” session, panelists said the industry needs to market what it has to offer to talent outside of the industry instead of competing for employees within the industry.

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