How short-term rental data can help DMOs build back sustainably

Within the tourism sphere, it can often feel like trends are waves, out of our control. But the right tools can help measure and predict the tides.

Destination marketing organizations are uniquely placed to be the source of truth and knowledge about their areas, collaborating with other organizations and their own residents. They can both educate about trends and influence the shifts, especially as we welcome in post-pandemic tourism.

But what are the key elements for DMOs to build back better?