Neverending Tourism and How It Can Drive Recovery

Innovation often comes out of the most difficult moments and helps companies to recover from a negative situation.

During the pandemic new ways of experiencing travel have emerged. One of the most relevant is “neverending tourism.” According to the Observatory on Digital Innovation in Tourism of Politecnico di Milano, this concept identifies the extension of the travel experience in time and space, made possible by digital solutions. It enables the opportunity for tourism companies to arrange products and processes designed to propose an experience that is not limited to the time of the visit in destination but is, in fact, neverending.

What are the main features of the concept of neverending tourism? And how can it be used to innovate the value propositions of the travel actors?