Hoteliers Evolve Operations To Focus More on Experiences
Definition of 'Experiences' Grows To Include Sustainability and Other Aspects
Experiential travel and hotel stays have been the buzz of the past few years, and top the agendas of many hotel brand operators.
Lenders now are also paying attention to the demand for hotel experiences, according to executives who spoke at the recent Gulf & Indian Ocean Hotel Investors’ Summit in Ras al Khaimah, United Arab Emirates.
During a panel on experiential travel, Jay Rosen, group CFO of The Red Sea Development Company, said when hotel brands offer experiences, they need to first ask what the brand stands for.
“A lot of people are asking these questions. And they want to understand what the commercial side is to this?” he said.