Accor's Lifestyle Hotel Development Pace Accelerates

Brands 'Adapted to Post-COVID World,' Exec Says

The moves Accor has made in recent years to grow its global portfolio and further organize its lifestyle brand offerings has prepared the Paris-based hotel company for accelerated expansion, particularly as the world makes collective steps toward recovery.

Chief Development Officer Agnès Roquefort told Hotel News Now that the company’s lifestyle brands in particular are “adapted to the post-COVID world, with strong [food and beverage], good vibes, just what you want after this awful pandemic.”

Roquefort said owners have a “strong appetite” for the company’s lifestyle brands. Earlier this year, Accor completed the move to group all 14 of its lifestyle brands, including Mama Shelter, 21c Museum Hotels, The Hoxton, Mondrian, Delano, SLS and others, under its Ennismore division.

For several years, the company has steadily been adding to its lifestyle offerings, and Roquefort said these brands today represent a sizable chunk of the company’s global pipeline in value.

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