COP26 Shines as Bright Spark for Events in 2021, At Least for Hotels
Event Puts Glasgow on Map and Bodes Well for Future of Hotel Market
If there was one eagerly awaited mega-event in the second year of COVID-19, it was COP26 in Glasgow.
Fully known as the 2021 United Nations Climate Change Conference, COP26 was held at the Scottish Event Campus in Glasgow between Oct. 31 and Nov. 12. As anticipated, its international attendance boosted year-over-year occupancy and revenue per available room for hotels in Glasgow and neighboring cities.
Janice Fisher, general manager of the Ibis City Centre Glasgow and the Novotel Glasgow and joint chairperson of the Greater Glasgow Hotel Association, said, “COP26 was an excellent platform to showcase and demonstrate the capability of Glasgow as a destination in which to host events and welcome everyone to experience the city."
She said the city’s long-term focus on sustainable tourism will help it continue to grow and become a benchmark for others to follow.
The city’s hotel metrics during the event were impressive.