The Metaverse
Written by: Seann Hogan, Director of Hospitality Marketing and Design at The Madison Melle Agency
Some of you may be old enough to remember what it was like to book a hotel before the internet. Don’t raise your hands. I bet, even if you are, it’s hard to remember just what that was like.
Some of you may be old enough to remember what it was like to book a hotel before the internet. Don’t raise your hands. I bet, even if you are, it’s hard to remember just what that was like.
Fast-forward to today, and you can locate, tour, and book a room from the palm of your hand as you sit in the backseat of a cab you hailed moments ago from the same device.
So, what’s next?
The metaverse has become topic-du-jour for many, not just with Facebook’s rebranding, although that probably had much to do with what felt like a sudden jolt. Instead, the metaverse is the next step in the web’s evolution. The internet has gone from a few computers guarding nuclear codes in the seventies to today: over three billion users and counting, all connected to the internet. Although generally understood as virtual reality, the metaverse also encompasses AR or Augmented Reality. With AR included, there are currently 85 million metaverse users worldwide.