Ten Trends Shaping Contactless Tech In Travel

In 2020, the immediacy of the COVID-19 pandemic forced hoteliers to adopt contactless solutions as a means to keeping staff and guests safe.

In 2021, guest adoption and improved guest satisfaction scores have solidified the need to communicate, interact and engage with guests on their own terms and devices.

For hotels, contactless guest experiences have shifted from nice-to-have to now being essential to remaining competitive. Hoteliers who aren’t providing digital guest experiences, such as contactless check-in, run the risk of disappointing guests at a time when loyalty is paramount.

Meanwhile, they’re missing out on revenue-boosting opportunities and cost-cutting operational efficiencies.

As we head into 2022, we’ve identified 10 areas of focus for hoteliers to consider as they consider implementing contactless guest experiences.

1. An omnichannel check-in experience
2. Automation to amplify the guest experience
3. Death of the traditional hotel lobby?
4. Mobile wallets streamline contactless check-in
5. The rebirth of in-lobby kiosks
6. Front-desk agent role evolves
7. Utilize contactless to increase revenue opportunities
8. Utilize tech to manage labor issues
9. Personalization as a competitive differentiator
10. Demand is digital