The answer is not the number of brands you have on the market, but the relevance of your brands

Interview with Eric de Neef, global Chief Commercial & branding Officer, Radisson Hotel Group. He deciphers with Vanguélis Panayotis, CEO Hospitality ON, the future trends of our industry.

All the lights are green in our industry what about your portfolio?

The recovery is clearly led by leisure. The big unknow is quarter four. As of September, we will see a shift in segments, leisure will fade away and the big question mark is international travel. What about big international meetings, are they going to come back? We are optimistic, we are not any more in a survival mode, but in an aggressive recovery mode.

With staff shortage, it is complicated to produce the service. All the industry should try to find answers to that problem. What are your initiatives?

We are working a lot on the image of the company. We have just launched a recruitment campaign worldwide. We got more than 100,000 candidates. We are leveraging technology. We just launched an instant recruitment platform. As a candidate, you just have to scan a QR code, and to fill in a short form. CVs and others are no longer needed to apply our jobs. It’s easier to connect with our targets.