This hotel brand will pay for its staff's tattoos

In the cut-throat post-pandemic world of hospitality, getting the best employees is everything. Now one hotel group has decided to lure in stellar staff by offering a golden handshake -- of a free tattoo if they stick it out for six months.Germany's Ruby Hotels, which has 16 properties across Europe, is offering new recruits up to €500 ($511) to get a new tattoo, piercing or haircut once they reach six months of employment.

 In the cut-throat post-pandemic world of hospitality, getting the best employees is everything. Now one hotel group has decided to lure in stellar staff by offering a golden handshake -- of a free tattoo if they stick it out for six months.Germany's Ruby Hotels, which has 16 properties across Europe, is offering new recruits up to €500 ($511) to get a new tattoo, piercing or haircut once they reach six months of employment.And little over a month since the scheme started in June, applications to work with the brand have already gone up by 25% -- despite it being the summer holiday period in Europe."Given the shortage of staff in the hotel industry across Europe, this is a very satisfactory result," Uta Scheurer, Ruby's vice president of human resources, told CNN.

Read the full article
Sales & Marketing Sales & Marketing Technology

CNN.com is among the world's leaders in online news and information delivery. Staffed 24 hours, seven days a week by a dedicated staff in CNN's world headquarters in Atlanta, Georgia, and in bureaus worldwide, CNN.com relies heavily on CNN's global team of almost 4,000 news professionals. CNN.com features the latest multimedia technologies, from live video streaming to audio packages to searchable archives of news features and background...

The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with their Lean Luxury philosophy. By having a lean organizational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for the modern, cost- and style-conscious customers. Founded in 2013, the group already operates four Ruby Hotels, with neun more under construction.