BWH Hotel Group's Larry Cuculic Leads by Example

Work-Life Balance, Diversity, Personal Interactions Are Key

Leading by example for some traditional corporate executives means being the first to arrive and last to leave, expecting everyone in the company to do the same, and having a zero-tolerance policy for any sort of hybrid or remote-work scenarios.

Leading by example for some traditional corporate executives means being the first to arrive and last to leave, expecting everyone in the company to do the same, and having a zero-tolerance policy for any sort of hybrid or remote-work scenarios.

That’s not the case for BWH Hotel Group’s Larry Cuculic.

Cuculic, who became president and CEO at the Phoenix-based global hotel membership company in December 2021, believes strongly in the value of work-life balance and connecting with people. He also knows that in order to convey those values to the BWH enterprise, he has to lead by example.

That means walking the corporate campus, chatting with people about their families and current work projects, greeting employees during lunch and even hosting the regular “lunches with Larry” that have characterized his leadership tenure.

“I walk from table to table, asking people what they got for lunch, what I should get, and just enjoying it,” he told Hotel News Now. “I really enjoy interacting with people. I’ll walk up to the marketing department because they always have candy up there, and then we talk about what everyone’s working on.”

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