Europe's All-Inclusive Resorts Gain from Competition with Big Hotel Brands
More Options Lead to Higher Quality, Price Points
Sometimes panned as a realm of watered-down drinks and so-so buffet meals, the all-inclusive resort sector is getting a reputational boost from the growing involvement and investment of the big hotel brands, particularly in Europe.
MADRID - Sometimes panned as a realm of watered-down drinks and so-so buffet meals, the all-inclusive resort sector is getting a reputational boost from the growing involvement and investment of the big hotel brands, particularly in Europe.
Hotel brands such as Fairmont, IHG Hotels & Resorts and Hyatt Hotels Corp. increasingly are joining European firms long established in the sector — many of them Spanish, such as Barceló Hotel Group, Iberostar Group and Meliá Hotels International.
Speaking on a panel at the Atlantic Ocean Hotel Investors’ Summit, Sara Rosso-Cipolini, CEO and president of hotel management firm Planhotel Hospitality Group, said all-inclusives are discernibly shifting to higher-market accommodations.
[All-inclusives] are shifting north due to demand from the guest, and we are seeing additional revenue on top of the rent and providing better quality. It makes life easier,
she said.