In the two months since OpenAi launched ChatGPT, the platform has captured the attention – and imagination – of the travel industry. A Google search of “ChatGPT for travel” brings 78 million results – including PhocusWire’s initial piece with input from industry leaders and an opinion piece from Lufthansa Innovation Hub demonstrating a travel inspiration tool it built using the ChatGPT API. And new developments are rolling out quickly, such as’s integration of ChatGPT into its app and a content optimization tool for tour operators from Magpie. To provide a more in-depth discussion on how this technology may impact the travel industry, we hosted our first LinkedIn Audio event Thursday, “Let’s Hear It! How ChatGPT will transform the travel industry.” Hundreds of people from around the world tuned in for the 40-minute discussion with Microsoft’s global director of travel, transportation and hospitality, Shane O’Flaherty, Expedia Group’s senior vice president and chief architect, Rajesh Naidu, and Kayak co-founder and serial entrepreneur partner, Paul English.

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