Why Marriott, Hilton and Hyatt Don’t Own Nearly 99% of Their Hotels

Two-thirds of U.S. hotels carry the name of a major brand. But companies like Marriott, Hilton and Hyatt don’t own or even run most of the properties. Here’s what’s behind that strategy and what it means for consumers. 

Two-thirds of U.S. hotels carry the name of a major brand. But companies like Marriott, Hilton and Hyatt don’t own or even run most of the properties. Here’s what’s behind that strategy and what it means for consumers. 

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