Oracle Hospitality Exec on Its AI Plan in ‘Every Single Release’

Oracle Hospitality is gradually incorporating the latest AI advancements into its hotel technology products. However, once the momentum picks up, it will be unstoppable.

"Every single release, we're going to have new things," said Laura Calin, vice president of strategy and solutions management for Oracle Hospitality.

Calin discussed the company's AI integration and new tech product plans in an interview with Skift at the Hitec hotel tech convention in Charlotte, North Carolina, this week.

The AI upgrades will be deployed through Opera Cloud Central, a multi-system hotel tech platform launched last year. This platform is an extension of the Opera Cloud property management system introduced five years ago.

Oracle Hospitality, a market leader in hotel technology, is in the process of migrating 40,000 properties from older systems to its cloud-based platform.

Scandic Hotels Group was the first customer of Opera Cloud Central, with additional customers announced this week, including Thon Hotels in Norway and Red Sea Global in Saudi Arabia.

Waiting on Next-Generation AI Oracle Hospitality's technology and upgrades are developed in-house by Oracle, the software and hardware giant with thousands of developers.

The integration of the latest AI into Oracle’s hotel tech and other sectors is a lengthy process, Calin noted.

“We’re patiently waiting until they bake it correctly, because it’s AI. Yes, you can talk about the use cases and how beautiful it’s going to be — but it all starts with data. Is the data available? Is it green? Is it secure? Is this thing going to scale? And is it going to be affordable?”

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Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world's largest industry. Skift identifies and synthesizes existing and emerging trends, in its daily coverage of the global travel industry and through its Skift Trends Reports. Skift produces Skift Global Forum annually to bring together over 500 of the most influential professionals in the...

Oracle Hospitality brings more than 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle’s OPERA Cloud property management and...