Christian Louboutin becomes shareholder of Experimental Group

The famous French shoe designer acquired a stake in Experimental Group ahead of the group’s expansion in the United States, confirming its interest in the hospitality sector.

Experimental Group has announced the arrival of designer Christian Louboutin as its latest shareholder, joining Jean Moueix and Brookfield Asset Management that already support the continued development of the group’s hotel, restaurant and bar portfolio across Europe, United States and Asia.

Currently present in Paris, London, New York, Rome, Spain and Switzerland, the Paris-based hospitality group also planning projects in Singapore and Japan. Experimental Group has several projects underway in Paris while they are targeting cities such as Berlin, Budapest and Madrid. The group aims to triple in size over the next three years.

Several openings will take place in 2025, including Val d’Isère, Rome and Paris, as well as multiple openings later, including hotels across London, Ibiza, Biarritz, Menorca, Venice and the Cotswolds.

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Created in 2011, the Hospitality ON magazine and hospitaltiy-on.com website are the direct extension of HTR (Hotel, Tourism & Restaurant), which was created in 1994, and the Hôtel Restau Hebdo newspaper created in 2000, and their respective sites.

Experimental was founded in 2007 by childhood friends, Olivier Bon, Pierre- Charles Cros and Romée de Goriainoff. Xavier Padovani later joined the group and their shared vision: to offer the ultimate hospitality experience to a discerning clientele. Celebrated for bringing the cocktail renaissance to Paris, Experimental operates seven Experimental Cocktail Club bars in Paris, London, the Cotswolds, Venice and Verbier; STEREO, a live music venue...