HITEC 2001 Interviews - Serenata Intraware AG - Mr. Mac Smith - Vice President Business Development

Serenata Intraware forms the creative link between e-commerce requirements of customers form the hotel and tourism industry and current software solutions available on the market. Serenata products for sales and management information excel at flexibility and efficiency for customers and end users.

Serenata Intraware GmbH is located in Munich and has specialized on software and services for the hospitality and tourism industry. Our key customers are national and international hotels, hotel groups, tour operators, and tourism corporations.

With Serenata BookHotel, the company offers an attractive alternative to the traditional static Global Distribution Systems (GDS). This online real-time reservation system allows potential Internet guests direct booking access to the required hotel. Thanks to the complete integration with the Property Management Systems used at the hotels, such as Micros-Fidelio, Protel, Hogatex, or H.I.S., BookHotel does not create the time-consuming data maintenance processes required for GDS and CRS bookings. In addition, Internet reservations via BookHotel are free of commission.

Hoteliers are invited to visit www.serenata.com and carry out their individual cost calculation, a transparent comparison on their potential savings when using Serenata BookHotel compared to the traditional GDS.

Serenata NetHotel is the solution for strategic enterprise planning. This clever interactive Management Information System offers crucial company-wide data in real-time, thanks to modern transmission and network technology.

Serenata NetHotel Sales is the logical extension to the ideal use of this information. This Sales application offers excellent opportunities for an active Customer Relationship Management (CRM) from day one. Thanks to the complete integration with the Microsoft Office products MS Outlook and MS Word, the Sales & Marketing staff receives an ideal tool for their operation. NetHotel Sales allows for more flexible, efficient, and effective organization of hotel sales than previously thought possible.

Serenata Intraware will further stay at the edge of technology by merging e-commerce with m-commerce (commerce via mobile phone) and by developing innovative state-of-the-art Internet solutions.

Serenata Intraware is one of the fastest growing startup-up companies in Europe. We develop and distribute international e-commerce solutions and intranet-based data warehouse systems for the hospitality and tourism industry. Our focus is both on cooperative consulting as well as on profit-oriented services for our clients.

Serenata provides independency to hoteliers. Serenata BookHotel provides 24-hour online "banking" for the hotel industry with direct link to the Property Management System used at the hotel.

In cooperation with partners, Serenata can support the marketing of hotels in the worldwide web, independently and multimedially. Thanks to a whole set of communication measures, the potential guest will note the home page of the hotel and will find real service and extra value there. Based on advanced Internet technology, the Internet customer will be able to manage all communication processes (from email, brochure request to reservation inquiry and real-time bookings) directly online. But the best thing about it is that the real-time bookings are completely free of transaction costs. Hoteliers can check their potential savings by using the BookHotel Calculator on .

With Serenata @mail for Fidelio, the reservation and Sales & Catering departments at the hotels can send their emails directly from Fidelio Front Office and Fidelio Sales & Catering. Simplifying the workflow and reducing the costs allows for a faster and more efficient operation.File attachments, such as road maps or hotel info, can also be transmitted.

Serenata @mail is also ideal for reducing the time-consuming processing of confirmation letters in the Sales & Catering department. Function sheets are now made available to the respective recipients directly by email. The same applies for offers and contracts.

Serenata Enhanced Data System provides the hospitality and tourism industrie and their customers a quick way to transmit invoices e.g. from the hotel to the company. Thanks to Serenata EDS it is much easier for the companies to reallocate the detailed positions of the invoice to their separate accounts.

The competition for markets and customers has increased dramatically with the advent of globalization. The Internet and e-commerce are accelerating this process. To compete and thrive in this changing environment, you have to make the most of your business prospects. In order to recognize these prospects, decision-makers require precise information from the areas sales, marketing, finance, and personnel, as well as a complete and up-to-date picture of the enterprise and its main competitors.

With NetHotel, Serenata offers a professional business intelligence solution geared to large hotels and hotel chains. NetHotel improves the information flow and forms an ideal tool for the entire hotel management. NetHotel has the advantage of interfacing with many Property Management Systems, making it unnecessary to change your current PMS infrastructure. In fact, NetHotel will even help you to combine data from incompatible data sources, without the need to replace existing legacy systems. NetHotel provides a complete Management Information, Controlling, and Customer Support system.

Using a set routine, NetHotel extracts detailed data of all individual properties of the hotel group and transfers them to the headquarter via modern internet and intranet technology. The management can analyze this enormous database with professional data mining. With the generated data on revenue, customer structure, and many more details, the decision-makers stay on top of the market and can act based on up-to-date information. Thanks to a drill-down functionality, every detail is available. Thus, the information on identifying the single one customer generating the highest profits is immediately available on enterprise level.

Serenata NetHotel Sales is the logical extension for operating all areas of the Sales process. The system offers complete account and contact management as a basis for the professional sales team. NetHotel Sales is completely integrated with Microsoft Office products and enables direct sending of leads to all linked hotels of the chain. Thanks to the connection with Serenata NetHotel, you can access current availability data of all properties at anytime. On top of the availability, you can even access the actual revenue and stay details of the respective corporate clients directly from NetHotel Sales.