Redefining Hospitality with AI, Automation, and a Holistic Tech Ecosystem

Mews isn’t just a PMS (Property Management System)—it’s a hospitality cloud that is transforming the way hotels operate, enhance guest experiences, and optimize revenue. With a bold vision for the future, CEO Matt Welle shares how Mews is reshaping hotel technology by integrating AI, automation, and dynamic pricing into every aspect of hospitality management.

Mews isn’t just a PMS (Property Management System) - it’s a hospitality cloud that is transforming the way hotels operate, enhance guest experiences, and optimize revenue. With a bold vision for the future, CEO Matt Welle shares how Mews is reshaping hotel technology by integrating AI, automation, and dynamic pricing into every aspect of hospitality management.

Key Takeaways

  • Beyond PMS: Mews is much more than a traditional property management system. It combines booking engines, guest apps, revenue management, housekeeping solutions, and POS integrations into a seamless hospitality cloud.
  • Revenue Beyond Rooms: Hotels must move past room-centric pricing and adopt dynamic pricing for everything—from parking and event spaces to co-working areas and dining services.
  • AI-Powered Personalization: By leveraging AI and large language models, Mews helps hoteliers provide hyper-personalized guest experiences, surfacing key insights like past stays, dietary preferences, and preferred room types at check-in.
  • The Future of Hospitality Tech: The industry is evolving from traditional, rigid systems to modular, scalable solutions that allow hotels to optimize every aspect of their business.
  • Global Expansion & Adoption: Mews is seeing rapid growth in the US and German-speaking markets, with major brands embracing its tech-driven approach. Expansion into new markets like France, Spain, and Italy is on the horizon—despite regulatory challenges.

Matthijs predicts that in the next five years, hotels will embrace automation and AI-driven strategy—or be left behind.

Technology

As the CEO of the hospitality software company Mews, I am excited to be making a mark on an industry which is as old as mankind. Its an industry that desperately needs a new generation of software to drive innovation. I believe that technology should not alienate personal relationships, it should rather help facilitate better and more personal service.

Simone Puorto is a techno-philosopher, consultant with over 25 years of international experience, and the prolific author of five best-selling books exploring the intersection of technology and the travel industry.

Mews is the operating system for hospitality, unifying workflows across revenue, operations and the guest journey so teams can automate the mundane and focus on memorable guest experiences. The Mews platform spans PMS, POS, RMS, Housekeeping, and Payments, helping hoteliers move from property management to profit management. Powering 15,000 customers across 85 countries, the company was named Best PMS (2024, 2025, 2026), Best POS (2026) and...

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