DM Hotel Group, the Miami-based hospitality company behind some of South Florida's most iconic luxury properties, announced the appointment of Charlene Conill as Corporate Director of Marketing and Public Relations.
In this role, Conill serves as the senior marketing and communications leader across MDM's full portfolio, which includes the JW Marriott Marquis Miami, Hotel Beaux Arts Miami – an Autograph Collection Hotel – the JW Marriott Miami, Miami Marriott Dadeland, and Courtyard Miami Dadeland.
Conill's appointment marks a full-circle moment for both the executive and the company. She previously served as Marketing and PR Manager for MDM Hotel Group for more than a decade, helping to establish and grow the brand profiles of these same properties during a formative period for Miami's downtown hospitality market. Part of the pre-opening team of the JW Marriott Marquis Miami and Hotel Beaux Arts Miami in 2010, she now returns in an elevated capacity to lead the company's marketing vision at a time of continued investment and growth across the portfolio.
"Charlene brings something rare to this role: deep institutional knowledge of our properties combined with a decade of experience working across industries at the highest levels of marketing and communications," said Florencia Tabeni, COO of MDM Hotel Group. "Her understanding of what makes each of our hotels distinct – and what unites them –makes her uniquely equipped to build on the momentum we have."
Between her two tenures at MDM Hotel Group, Conill built an impressive and diverse career that spans luxury real estate, architecture, and brand development. She served as Director of Marketing, Communications and Business Development at R.J. Heisenbottle Architects, PA, a respected Coral Gables firm specializing in architecture, planning, and historic preservation. Prior to that, she held the role of Luxury Markets Manager at Coldwell Banker Realty – Florida, where she championed the company's Global Luxury brand program, developed and taught luxury marketing curriculum to real estate professionals statewide, and shaped marketing strategy for high-end listings across the Florida market.