Viceroy Hotels & Residences appoints Jaimie Weiss as Vice President of Growth & Digital, leading the company’s digital growth strategy, with a focus on expanding direct business and enhancing the digital guest journey across the portfolio. She will also oversee AI innovation and adoption, performance marketing, user experience, and customer relationship management, with a focus on innovating to further personalize the guest and traveler journey across Viceroy’s collection of one-of-a-kind hotels, resorts, and residences. As the brand recognizes the growing demand for thoughtfully personalized experiences and meaningful discovery, she will help leverage guest insights and loyalty to create more relevant, individualized journeys, ultimately helping travelers uncover their next favorite destination with Viceroy.