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Opinion Articles

Opinion Article

Brands and Brand Families Matter: A look back 2013–2022

To help hotel developers and investors with their due-diligence process, CBRE Hotels Research collected more than 20 years, and analyzed ten years, worth of hotel key performance indicators (KPIs) disclosed in the SEC filings of six large public companies: Choice, Hilton, Hyatt, IHG Hotels & Resorts, Marriott and Wyndham. Combined, these companies had more than three million rooms or approximately 60% of total U.S. hotel supply at year-end 2022. Underlying data used to conduct this analysis is available for purchase here.

Rachael RothmanChristine Bang
By Rachael Rothman and Christine Bang
United States
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Opinion Article

Hotel Spas Fill In Revenue Void During Recession

As of year-end 2022, the average hotel in CBRE’s Trends® in the Hotel Industry survey sample had surpassed its 2018 total revenue figure by 1.5%. This was achieved even though the average hotel had rented 8.2% fewer room nights in 2022 than it did in 2018. The improvement was largely due to continued improvement in average daily rate and revenue from other sources. The strategy to drive revenue from other sources was in direct response to the reduced number of occupied rooms and the increased cost of conducting business. One of these ancillary revenue sources was spa services.

Robert MandelbaumTim Dick
By Robert Mandelbaum and Tim Dick
Opinion Article

Sacramento Growth Continues

Over the past decade, Sacramento has seen strong economic growth, driven by investment in the Downtown and Natomas submarkets. Fueled by rising costs in the San Francisco Bay Area, businesses and individuals have migrated inland toward the more cost-efficient Sacramento Valley. With several major commercial developments in the works, Sacramento should experience sustained growth in the near term.

Brandon ConnerJohn Berean
By Brandon Conner and John Berean
Sacramento, California, United States
Opinion Article

Charleston, SC: Making & Preserving History

Europeans first settled in the city that would become Charleston over 350 years ago. Charleston’s rich history is one of the drivers of its thriving tourism sector, which tallied 7.68 million visitors in 2022. In the hospitality industry, Charleston continues to make history, while local initiatives are also making strides to preserve it.

Courtney Vris
By Courtney Vris, Senior Project Manager and Leader HVS Atlanta office, HVS
Charleston, South Carolina, United States
Opinion Article

Boston/Cambridge Lodging Market – Outlook is for Positive Growth for 2024

After spending the last 32 years tracking and analyzing the Boston/Cambridge (“the City”) lodging market, Pinnacle Advisory Group (“Pinnacle”) is quite comfortable forecasting top line (occupancy and ADR) revenue for the City. But projecting the future with precision can be complicated. Here’s our perspective on the City’s lodging market for 2024:

Rachel Roginsky
By Rachel Roginsky, Principal, Pinnacle Advisory Group
Boston & Cambridge, Massachusetts, United States
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Opinion Article

Atlanta CBD Hotel Submarket Continuing to Push Forward

With the busiest airport in the world and a lower cost of doing business than peer regions, Metro Atlanta is the key inland distribution hub of the Southeast. Metro Atlanta is home to 17 Fortune 500 corporations like The Home Depot, Coca-Cola, Delta Air Lines, and UPS. It also sustains a diverse economy centered around technology, healthcare and health tech, logistics, advanced manufacturing, and now electric vehicles and clean tech. For the 10th consecutive year Area Development Magazine has ranked Georgia the number one state for business.

Adam ZarczynskiAnne Gompel
By Adam Zarczynski and Anne Gompel
Atlanta, Georgia, United States
Opinion Article

The Continued Recovery of the New Orleans Lodging Market

New Orleans consistently ranks among the top leisure destinations in the United States due to its reputation for food, drink, and music; the preserved Vieux Carré (French Quarter); and its innate culture of hospitality. In 2020, New Orleans’s most popular event, Mardi Gras, was held on February 25, but the city shut down on March 20 as COVID-19 infection rates began to increase. Thus, Jazz Fest and other conventions, events, and festivals for the rest of that year were canceled.

Lauren Hock
By Lauren Hock, Senior Vice President and Leader of HVS New Orleans, HVS
New Orleans, Louisiana, United States
Opinion Article

Anchorage, Alaska: Hotel Market Trends and Conversions to Housing

While Anchorage was significantly affected by the pandemic, a surge of independent travelers boosted the economy in 2021. More robust growth occurred in 2022 with the return of normal demand sources. Furthermore, the conversion of hotels to permanent housing has reduced the hotel supply in Anchorage and contributes to recent trends.

Breanna Smith
By Breanna Smith, Senior Vice President, Portland, HVS
Anchorage, Alaska, United States