Press Releases

Preferred Hotels & Resorts Welcomes 14 New Members

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 14 new member properties to its global portfolio between July 1 and September 30, 2025. To celebrate, I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at any of these participating locations for a limited time. Ranging from a recently transformed beachfront resort on Spain's famous Costa del Sol to a cultural playground designed for music lovers in the heart of Stockholm, each of these distinctive and independent properties invite travelers to immerse in some of the world’s most extraordinary destinations. Highlights include:

STR Weekly Insights: 12-18 October 2025

Following the country’s first weekly increase since August, U.S. RevPAR declined 0.7% for the week ending 18 October. Average daily rate (ADR) was up 1.7% but came in below the rate of inflation (~+2.7%). The gain in ADR was offset by occupancy, which dipped for a 17th consecutive week. In 18 of the past 25 weeks (since the beginning of May), RevPAR has decreased year over year with occupancy down in all but two of those weeks.

Hilton on Track to Double Portfolio in China Following 888 Hotel Milestone

Hilton (NYSE: HLT) today announced the grand opening of Waldorf Astoria Shanghai Qiantan and celebrated its milestone of 888 trading hotels across Greater China and Mongolia. This achievement reinforces Hilton’s position as the largest and fastest-growing international hospitality company in the region with the company on track to double its presence in the region in the coming years.

STR Weekly Insights: 5-11 October 2025

For the second consecutive week, average daily rate (ADR) rose at the rate of inflation, up 2.6% for the period ending 11 October 2025. As a result, U.S. revenue per available room (RevPAR) rose 0.6%, marking the industry’s first weekly increase since the end of August. Occupancy, however, fell for a 16th straight week, with the most recent decline (-1.4 percentage points) half of what had been seen in the previous fortnight (~2.5ppts).