STR Weekly Insights: 24-30 August 2025
U.S. hotel RevPAR rose for the first time in three weeks, but the increase (+0.2%) was nothing to celebrate. ADR (+1.0%) pushed the slight gain, while occupancy (-0.5 ppts) was down for the 10th week in a row.
Press Releases
U.S. hotel results for week ending 30 August
The U.S. hotel industry reported mostly positive year-over-year comparisons, according to CoStar’s latest data through 30 August. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
Recording a +27% Surge in Demand for Autumn Stays, HomeToGo Releases Fall Travel Report Alongside U.S. Leaf Peeping Index
As autumn approaches, HomeToGo, the marketplace with the world’s largest selection of vacation rentals, has released two data-backed studies: a 2025 Fall Travel Report crunching the data to reveal the world’s top trending destinations for fall trips among Americans, and a U.S. Fall Foliage Index to guide vacationers in search of superlative leaf peeping locations. With an overall +27% year-on-year increase in searches for fall retreats recorded via HomeToGo, the season is quickly growing as a prime time for breaks both at home and abroad.
Hotel Management Companies Face Food and Beverage, Facilities Maintenance Challenges as Operating Expenses Rise, J.D. Power Finds
Rising operating costs are putting pressure on third-party hotel management companies as they work to deliver the experiences guests expect. According to the J.D. Power 2025 North America Third-Party Hotel Management Guest Satisfaction Benchmark,SM released today, guest satisfaction declines significantly year over year in the areas of food and beverage quality and facilities maintenance as management companies contend with increasing operating costs.
“Salary Compass 2025” highlights continued growth and rising salary levels in Vienna’s hotel sector
PKF hospitality group announces the release of the 2025 edition of its “Hospitality Salary Compass 2025”, an annual benchmarking survey for the Viennese hotel market, now available to participating hotels. The survey provides the most up-to-date benchmarks for salary ranges across the upscale and luxury segments of Vienna’s hotel industry, offering operators, owners, and stakeholders critical insights into the city’s evolving hospitality market.
June 2025: where is the growth for the hospitality industry? By MKG Consulting
June 2025: where is the growth? In the markets benchmarked in this monthly review, RevPAR growth is becoming increasingly rare. With the high season now underway, prices are less flexible in the leisure markets, which had been driving European growth for several months. On the corporate side, the trend is also flat or even negative, except in the east of the continent.
Luxury hotels dominate Asia Pacific transactions
Luxury and upscale assets accounted for almost 85% of the total hotel investment in the Asia Pacific region during 2024, according to the latest research from Global Asset Solutions.
Lodging Analytics Research & Consulting (LARC)’s 2Q-2025 Hotel Industry Outlook and Market Intelligence Reports
While the macro-economic environment in the U.S. is one of heightened uncertainty, partly driven by lack of clarity on economic policy, Real GDP increased 3.0% in 2Q2025 and is forecasted to remain positive moving forward. Nonetheless, the strength of the underlying economy may be far more modest than the 2Q GDP print implies. For example, when excluding a tariff-induced net trade imbalance, Real GDP declined roughly 2% in the quarter.
European hotel performance in July 2025: The rules of the game are changing by MKG Consulting
European hotels are seeing their visitor numbers erode in July 2025, even in traditionally attractive leisure destinations. Consumption patterns, the economic and political context are evolving, and the hospitality sector is directly facing these changes during this peak summer season for leisure destinations.
Croatian Hotel Figures H1 2025
Croatia’s hotel sector has experienced notable development in recent years, driven by a steady rise in tourist arrivals and ongoing investment in new hospitality infrastructure. A significant hotel concentration is in central urban areas, particularly in proximity to key cultural landmarks, commercial zones, and transportation nodes.
U.S. hotel results for week ending 23 August
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 23 August. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
STR Weekly Insights: 17-23 August 2025
In the week ending 23 August 2025, U.S. hotel revenue per available room (RevPAR) fell 1.3%, marking the third consecutive weekly decrease and 10th decline in the past 12 weeks. Occupancy drove the retreat, but average daily rate (ADR) also dipped (-0.2%). Like in the past several weeks, the aggregate Top 25 Markets were responsible for the RevPAR weakness (-3.8%). RevPAR in all other markets rose (+0.4%).
JTB Corp. Signs Definitive Agreement to Acquire Northstar Travel Group from EagleTree Capital
Northstar Travel Group (“Northstar”), a leading B2B travel industry events, media and information services company, today announced that JTB Corp. (“JTB”), one of Japan’s leading travel solutions providers, has signed a definitive agreement to acquire Northstar from investment funds managed by EagleTree Capital and its co-investors. As part of the transaction, Northstar will operate as a wholly-owned, independent subsidiary of JTB and will continue to be led by its existing management team, including Chief Executive Officer Jason Young. Terms of the transaction were not disclosed.
U.S. hotel performance for July 2025
The U.S. hotel industry showed negative year-over-year performance results, according to July 2025 data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.
Canadian Lodging Outlook Quarterly 2025-Q2
HVS and STR are pleased to provide you with the quarterly report of the Canadian Lodging Outlook. Each report includes occupancy (occ), average daily rate (ADR), and revenue per available room (RevPAR) for six major markets.
Domestic travel continued to boom as Canadians ventured further abroad
Canada’s domestic travel boom showed no signs of slowing down. New Airbnb data showed that domestic bookings jumped by more than 10 percent1 in the first half of the year compared to 2024—confirming the momentum in domestic travel has real staying power. Travellers are choosing to explore closer to home, spending their travel dollars locally and supporting Canadian hosts, small businesses, and communities in doing so.
Millat Group Joins the Executive Committee of the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is delighted to announce that Millat Group has joined its Executive Committee, becoming the first South African private equity firm to take a seat on the Council’s highest governing body, comprised of leaders from across the global Travel & Tourism sector.
Accor’s Perth Hotels Poised for Record-Breaking Spring and Summer
Accor hotels across Perth and regional Western Australia are on track to deliver one of their strongest years in recent memory, with occupancy levels running well ahead of 2024.
STR Weekly Insights: 10-16 August 2025
U.S. hotel revenue per available room (RevPAR) fell 0.5% for the week ending 16 August with significant influence from the difficult year-over-year comps in Houston. Houston, which accounted for 5 basis points of the national RevPAR decrease, was not alone as 47% of all markets saw RevPAR decline by more than half a percentage point—the most of the past four weeks. Falling occupancy drove the nationwide RevPAR decline, while average daily rate (ADR) rose a mere 0.4%.
U.S. hotel results for week ending 16 August
The U.S. hotel industry reported mostly negative year-over-year comparisons, according to CoStar’s latest data through 16 August. CoStar is a global leading provider of online real estate marketplaces, information and analytics in the property markets.