The notion of a world where hybrid and digital coexist with a full-fledged economy has yet to be realized, but we're already seeing pieces of those being implemented.
The metaverse is the art of the inaccessible impossible turning into the accessible possible.
The Metaverse is here to extend the possibilities of reality and the digital presence of any person or company. My personal and professional use goes from a creative CV, to my virtual office to organizing activities up to 2000 users.
There are three specific and tangible practical business applications for immersive platforms and the Metaverse with the global travel and hospitality space. First, the ability for brands and operators to deploy mobile digital, immersive overlays of information, new services, marketing and guest experience enhancements to their hotel, resort or restaurant locations.
The question is: what can we do with the Metaverse which we cannot do on Web2?I think one missing piece of the puzzle is helping the Hotel guests understand the area around the Hotel.Ideally, a potential guest may stroll around the Hotel and get a feeling of the environment: see the streets, the restaurant, the shops, the noise and so on.Also, simulating the transport from the airport to the Hotel may be fun and make the experience smoother once on place.
Dear reader! Let's embark on a brief journey:
The Metaverse doesn't start and end with web3. There are Metaverses such as VRChat, AltSpace, Mozilla Hubs that run on VR, are centered around events and community, have a big recurring user base.
From my perspective, companies don't need to be fluent in Metaverse lingo but to understand the utility that they can bring from the Metaverse, the "use case" that better works for each business.
Interoperability: Interoperability refers to the ability of different virtual environments, platforms, and technologies to work together seamlessly. This means that users should be able to move freely between different virtual worlds and experiencesin a seamless fashion.
NFTs: Non-fungible tokens (NFTs) are digital assets that are unique and cannot be replicated or replaced. In the context of the metaverse and interoperability, NFTs provide a way to represent and transfer ownership of virtual assets, such as virtual real estate, digital clothes(skins), digital game tools, digital art, and other virtual items.
If companies want to get into the metaverse business, they first must master the "metaverse lingo".
There are many key terms and concepts that entrepreneurs (and not only them...) should understand, early and effectively, to do business in the metaverse and separate hype from business reality.
The Metaverse doesn't start and end with web3. There are Metaverses such as VRChat, AltSpace, Mozilla Hubs that run on VR, are centered around events and community, have a big recurring user base. The ideal way to create a Metaverse is with an economy powered by crypt, so users can experience true digital ownership of any items they use there (clothes, furniture, art, etc.), because each item would be an NFT, no matter what happens with the platform, our stuff stays our stuff.
Interoperability: Interoperability refers to the ability of different virtual environments, platforms, and technologies to work together seamlessly. This means that users should be able to move freely between different virtual worlds and experiences with his assets.NFTs: Non-fungible tokens (NFTs) are digital assets that are unique and cannot be replicated or replaced.
Hotelogix, a globally leading cloud-based hospitality technology provider, has enabled Qatar's 1969 Holding Company to manage rush-hour operations at its Al Khor Camp – Glamping Resort during the FIFA World Cup 2022.
An open metaverse for an open, decentralized industry. A necessity or a want?
There are 2 major adoption hurdles for the Metaverse: hardware & interoperability. 1- Hardware: most Metaverses that run on crypto (Decentraland, Sandbox, etc) require a powerful computer, that barely anyone has or can afford.
In the metaverse, we are only bound by our creativity and the resources at our disposal. Because it is digital, anything can be created as long as we set our minds to it. After all, in the digital world, the laws of physics do not apply, even if we interact with the physical world.
I think the answer is the same to the question : "An open internet for an open, decentralized industry" and Web3 is trying to address it. So, rather than looking for a metaverse specific reply, we should treat the problem as a common one (i.e.
The greater opportunity lies not in what to sell, but in how to sell it. Whether we like it or not, there are some best-sellers that travelers prefer and that generate significant revenue and margin for hotels. It's quite hard to come up with new product ideas, but it's quite straightforward to design a better way of showcasing the products hotels already have.
We interviewed a General Manager of one of our resort hotel customers recently. I thought he made an interesting comment "I am not in the business to sell a flower or chocolate deal!, yes it may delight the guest, but it's not really helping my bottomline, given the logistics involved to get it actually all to the guest".
The concept of the "Metaverse" has existed since the 80s, and Full Fledged Metaverses like 'The Sandbox' and 'Decentraland' have been there since 2012 and 2017 alongside Axie Infinity (2018) and of course the oldest mainstream name amongst the bunch Roblox which officially launched in 2006.
Gartner states that emerging technologies for 2022 fall under three main themes: 1) evolution/expansion of immersive experiences, 2) accelerated automation of artificial intelligence, and 3) optimisation of technology delivery.
I think various fields have been doing a lot of research for years in AR/VR, and the idea of the Metaverse gives them a great mass adoption use case. There is also the gaming industry that has been creating virtual worlds for ages, Habbo Hotel is happy to say they were the first Metaverse, and any video game could say the same.
A US$350 million five-star hotel in the form of a hot air balloon has been backed by NEOM. Nimbus, conceived by a group of students at Cornell University, will fly above the skies of the giga-project as a self-contained hotel room costing $7,900 a night.
As a general rule the adoption of automation is intended to improve the status quo in any area of a business. Simplified, to be able to do things at the 'speed of data' as compared to the speed of people. Therefore, the best application for automation in our industry is in any place that technology has reached a stage where it can augment or supersede the capability of standing manual processes.
I believe by automation in hospitality, we have to understand and include all of the technology applications and devices that are augmenting and replacing human-provided services: mobility, contactless experience, AI, robotics, etc.
Automation will be the No. 1 focus for owners and operators moving forward as they look to reduce labor costs and meet new guest expectations. The self-service movement has taken off in other traveler verticals, such as air travel and ground transportation, and hoteliers will be best served by relying on digital tools to allow guests to perform many functions on their own devices, such as check-in, in-room dining, lobby purchases, etc.
It's not a question of whether hoteliers will invest. It's they "Must" invest. The digital customer journey is gaining prominence, and the consumer is looking for a more autonomous experience, more fluid, functional and fast. But it's not only investing in guest-facing technology; back-of-house efficiencies using technology must also take focus.
Will the ongoing challenge of committing financial resources toward technology in hospitality continue? Yes. Today's hospitality industry is a real estate business in many of the significant markets around the world. Technology, as a result, is not the most important facet of the business and when it comes to capital/operational funding allocation, technology competes with all other aspects of business for a fair share of allocation.
It is an understatement to say that the hotel industry has had a tough year in 2022. In my view, hoteliers will not only start investing in technology but take it a notch up as well. Innovative hotel businesses have already gone past the crisis and are focusing on reassuring guests, offering great value, providing a safe environment.
The problem with silos is hardly unique to the hospitality industry. Actually, it's a natural consequence of the speed of evolution and innovation in the technology itself. Hotel tech companies are much faster at building new capabilities than the industry is at learning to work with them.
In the near to mid-term, any full-service 3-4-5-star hotel will need several dozen APIs (application programming interface) with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today's tech-savvy travelers.
Hotels should become PMS-agnostic not tech-agnostic. The future is to have a Central Profile as the key element of the IT strategy and to connect all systems to a platform (keyword: Central Data Management - CDM) who builds and manages the golden record.
The xnPOS team are delighted to announce that they are partnering with TIME Hotels in a project that will see TIME Hotels replacing or upgrading their existing point of sale systems, with xnPOS. As part of the project TIME Hotels will implement xnPOS GO, the completely built-in module for QR code based guest self-ordering and payment system, for in-room dining throughout their properties.
The PMS is now just “another” system used by the hotel, just like a POS or CRM or SPA system. The growth of Open API service oriented middleware is the way forward. Layering on top of this customer data platforms is truly the way to go forward and will give many returns to the hotels that can adopt this.
Today and I think for the foreseeable future the PMS remain will remain the center piece of a hotel technology stack, especially for individual hotels. Yes there have been thoughts to make the CRS more central or the CRM, but none of these applications have made any effort to enable connectivity to all on property systems, that tough job is still done by the PMS and the PMS only.
In the hospitality industry the one point of commonality in the product offering is the room. The smallest hotel or inn or BnB at a minimum will have some rooms even where there are no other product offerings. This is the basis for the central nature of a PMS as whether you are an independent stand alone hotel or a massive international brand, everyone has rooms and room types, price, availability and ultimately reservations needs to sit somewhere.