The SABRE Group Introduces Revenue Management Application for the Hospitality Industry at HITEC 98
LOS ANGELES - As part of its strategy for growth in the hospitality market segment, The SABRE Group
RESERVE MAX applies established formulas to manage supply and demand, length-of-stay forecasting, group sales opportunities, critical date processing and other revenue-related variables. The application is designed with a simple graphical user interface to facilitate its usage.
The system forecasts demand based on historical trends, seasonal patterns, reservation holding counts, and holidays. Forecasts are automatically adjusted to reflect anticipated walk-ins by guests, length-of-stay patterns and walk-outs.
"By clearly identifying and managing critical and high occupancy dates, RESERVE MAX frees managers to focus on satisfying the demands of the business traveler and the hotel's own bottom line," said Thomas M. Cook, president of SABRE Technology Solutions, The SABRE Group's information technology division. "To remain ahead in today's competitive market, RESERVE MAX can provide hotels superior forecasting and inventory control to maximize revenue."
The SABRE Group is a world leader in the electronic distribution of travel and travel-related services around the globe, and is a leading provider of information technology solutions for the travel and transportation industry, including customized software development and software products, transaction processing, consulting and total information technology outsourcing.