Gomez Advisors Releases Internet Travel Agent Scorecard; TheTrip.com Wins Best Overall
CONCORD, Mass/ Gomez Advisors today released its inaugural Internet Travel Agent Scorecard(TM) on its Web site at www.gomez.com. The Scorecard ranks the effectiveness of the Internet delivery of travel services by 19 online travel agents. The firms are ranked by Overall Score, which comprises 5 categories: Ease of Use, Customer Confidence, On-site Resources, Relationship Services, and Overall Cost.
"Travelers may know they want to book reservations electronically, but what firm should they use? Our Scorecard helps them find the online service provider that best meets their needs," said Julio Gomez, President of Gomez Advisors. "Our goal is to provide decision support for prospective online consumers, and to help e-commerce firms better serve their customers. "
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The sites ranked in the Internet Travel Agent Scorecard are:
About Gomez Advisors
Gomez Advisors is an independent authority on the Internet delivery of consumer products and services. The company's publicly available quarterly Scorecards help consumers make more informed decisions about their electronic commerce service providers in industries such as brokerage, banking, and travel. The company's research helps businesses build electronic relationships with new and existing customers. Gomez Advisors' mission is to define the elements of quality in the Internet delivery of services, and to help e-commerce firms better serve online consumers.
To view the Internet Travel Agent Scorecard, visit the Gomez Advisors web site at