Wyndham Debuts $30 Million National Brand Advertising Campaign; "What's Your Request?" Reinvents Hotel Guest Experience

Created by New York City-based kirshenbaum bond & partners, the new Wyndham campaign debuted Feb. 18, 2001 on national network and cable television with three humorous :30 spots that drive the Wyndham ByRequest message home by inviting consumers to "Request the Things that Make Your Room Your Room." The entertaining vignettes depict hotel rooms being readied for out-of-the-ordinary guests with very special personalized needs, including Elvis, a Vampire and Cinderella.

"This is much more than an ad 's a branding and service strategy that reflects the heart of the Wyndham brand," said Fred J. Kleisner, chairman and chief executive officer for Wyndham. "The result of months of research and a trial operational period last year, Wyndham ByRequest is evidence that we listen and respond to our guests. While Wyndham competes in a noisy four-star hotel space, we are highly innovative and extremely nimble. Wyndham ByRequest literally reinvents the upscale hotel category with a brand promise that empowers guests to ask for and receive what they need to personalize their room."

Featured as the stars of the Wyndham brand campaign lineup, the TV spots depict Wyndham housekeepers preparing a guestroom with special ByRequest amenities -- a rhinestone robe, black hair dye, and a leopardskin bedspread -- for the arrival of Elvis; turning down a guestroom thermostat to maximum cold, providing a garlic-free in-room dining menu, and covering mirrors to ensure the Vampire's room is just right; and sprinkling magic dust, placing a pumpkin and a book on "Overcoming Sibling Rivalry" and setting the alarm clock to midnight in Cinderella's guestroom.

"Because we own the majority of our properties and can implement programs quickly, Wyndham is the only upscale brand that can deliver such a high level of personalized service chain-wide," added Kleisner. "Through the years, we have led the charge to respond to the needs of our guests, from being the first to offer in-room hair dryers and irons to standards such as high-speed Internet access in every room. Wyndham ByRequest continues this tradition of innovation, while truly raising the bar for the entire category."

Richard Kirshenbaum, co-founder and co-chairman of kirshenbaum bond & partners added, "When we first partnered with Wyndham, the ByRequest program had been developed as a guest retention tool. We took one look at the breadth and depth of services offered through the program and instantly knew Wyndham had a brand-building home run on their hands. kbp decided to highlight Wyndham ByRequest as an acquisition tool and core point of difference between Wyndham and all other hotels in the marketplace."

Five :60 radio commercials, which support special Wyndham promotions, major market hotel clusters and resorts, began airing in spot markets in conjunction with the TV campaign. In addition, Wyndham's print ads debuted mid-January in national newspapers, including USA Today and The Wall Street Journal and major newspaper dailies in New York, Los Angeles, Chicago, Philadelphia, Dallas, Washington D.C., Boston, Phoenix, Atlanta and Houston.

Additional Wyndham print ads spotlighting Weekends ByRequest, Weddings ByRequest, and Meetings ByRequest will appear in meeting planning and wedding industry publications, newsletters and websites. The "What's Your Request?" campaign is Wyndham's first branded company message to encompass Wyndham Hotels & Resorts and Summerfield Suites by Wyndham. Wyndham Hotels & Resorts, the company's core upscale brand, offers full-service accommodations in urban, suburban and resort markets throughout North America. Serving the extended-stay market, Summerfield Suites(R) by Wyndham offers upscale, all-suite properties in the United States. About Wyndham International

Wyndham International, Inc. WYN offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit www.wyndham.com. For reservations, call 800-WYNDHAM.

kirshenbaum bond & partners, a privately held, fully integrated communications company, was founded in 1987 by Richard Kirshenbaum and Jon Bond. kbp has since grown to a company with over 400 employees, offices in New York and San Francisco and combined billings of over $620 million. kbp New York has over $455 million in billings and a diverse client base including Biore, a division of the Andrew Jergens Company; Credit Suisse First Boston; Target Stores; Olympus America; Wyndham Hotels & Resorts; Cognac Hennessy; Moet & Chandon; The History Channel; Cerveza Sol Beer; Liberty Mutual; Citibank; Kansas City Power & Light; and CSFBdirect. kbp west, which opened in August 1997, has 55 employees and $140 million in billings with clients including PeopleSoft, Ricochet, OffRoad Capital, , , Mother's Cookies and Archway Cookies, among others.

The kbp creative network is an independent network of marketing communications specialty companies, including kirshenbaum bond & partners, kbp west, Dotglu, LIME, kbp creative ventures and kbp media ventures. Note to editors: Beta or VHS copies, screen grabs and tearsheets of Wyndham's new brand campaign are available upon request. -0- *T

Agency: kirshenbaum bond & partners
Creative Director: Stuart D'Rozario Art Director: Megan Skelly Writers: Mark Mendelis, Chad Walker Director: Gerard De Thame Producer: Sharon Harte Account Director: Carolyn Ratta

Agency: kirshenbaum bond & partners
Creative Director: Stuart D'Rozario Art Director: Megan Skelly Writers: Mark Mendelis, Mark Nardi Account Director: Carolyn Ratta

Agency: kirshenbaum bond & partners
Creative Director: Stuart D'Rozario Art Director: Mike Hahn, Dawn Bello Writers: Ryan Blank, Natalie Kaufman Account Director: Carolyn Ratta