Foodservice Industry to Build Bottom Line in Economic Downturn through New Business Intelligence Tool

"Other industries, like the supermarket industry, have been quicker to unearth the information critical to boosting profits effectively," said Charlotte Bogardus, founder and chairman of Gazelle Systems. "Defining and analyzing key performance metrics is critical to restaurant survival. We've developed a technology that captures timely POS data detail via the Web while protecting the privacy of each chain's essential customer information. We're excited to help participating members hone in on the knowledge they need to reach out to customers," added Bogardus.

RDX provides unparalleled performance analysis of specific restaurant chain units by pinpointing their growth opportunities. Timely customer information enables better targeting of marketing and promotions. RDX also tracks product sales, thus enabling restaurant managers to forecast demand and adjust product supply to reflect consumers' purchasing trends - key advantages in identifying, attracting, and maintaining a solid consumer base in this slower economy.

"Because economic indicators suggest consumers are spending less eating out, having access to new information that will support the hospitality industry, as it looks for innovative ways to boost total sales, is timely. The RDX consortium represents a big leap forward in quality and relevance of important business intelligence," said IRI President of Worldwide Innovation Kim Feil. "Top grocery companies were able to dramatically bolster their bottom lines with insights from IRI information that uncovered how consumers buy. Together with Gazelle, we look forward to helping the visionary hospitality chains that join the RDX consortium gain a competitive advantage," added Feil.

An independent market research study commissioned by Gazelle determined that great demand exists for actionable business intelligence in full-service chain management. Specifically, restaurateurs want timely customer-centric peer-to-peer performance ratings of a chain's individual units compared to an aggregate rating of competitive restaurants in the same dining segment. These peer-to-peer comparisons include an index rating to other restaurants in the chain, the chain as a whole, and other restaurants with similar concepts and guest check category. The RDX reports also include customer frequency and churn metrics, benchmarked category comparisons, individual demographic and geographic analysis of customers, and menu analysis.

About Information Resources, Inc.

Information Resources, Inc., Nasdaq: IRIC, () is the leading provider of UPC scanner-based business solutions to the consumer packaged goods beverage industry, offering services in the U.S., Europe and other international markets. IRI supplies Consumer Package Goods (CPG) manufacturers, retailers and brokers with information and analysis critical to their sales, marketing and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry.

About Gazelle Systems

Gazelle Systems (www.gaz.com) offers business intelligence reporting and customer database management for the hospitality industry. With its POS-integration technology, Gazelle captures and enhances customer-purchase information while providing restaurant management with peer-to-peer benchmarking, business analytics, and guest demographic and geographic profiles in actionable reports. As a leading provider of CRM-enabling software solutions, Gazelle helps restaurants manage relationships with their customers to create loyalty and build profitability.