Radisson Hotels & Resorts Introduces New Brand Evolution To Become Genuine Choice of the Go Generation North American Hotels Offer New Summer Leisure 'Go Package'
MINNEAPOLIS, May 7 / Radisson Hotels & Resorts, a world leader in the hotel industry, today announced a new brand evolution which expands its Genuine Hospitality guest service approach to provide travel solutions for today's time-crunched, tech-savvy people to whom every detail matters. Radisson will debut a fresh, cutting-edge, leisure "Go Package" this summer aimed at the Go Generation(SM) that will further define Radisson's brand distinction...
What is the Go Generation(SM)?
The Go Generation refers to a state-of-mind and lifestyle, not to a person's age or gender. They work hard and play hard. They want and expect more. They are smart spenders, value time with family, want to simplify their lives and embrace today's technology to succeed and thrive. Simply put: They are people for whom everything is go ... At work, at home and in life, they are the Go Generation.
"We understand their needs and intend to do what it takes to make Radisson the genuine choice of the Go Generation," says Kathy Hollenhorst, vice president of marketing for Radisson. "We've created an in-room gift 'Go Pack' as part of the package which features fun snacks and surprises to energize and nourish their body and mind and lift their spirit," she added. "Serving today's consumer with a fresh, fun and sincere approach is the next step in genuine hospitality that guests have come to expect from Radisson."
"This customer-driven attitude takes genuine hospitality to new heights because we know the basics of customer service just aren't enough," says Deanne Paschke, director of brand management. "Going above and beyond the call of customer service, making the most of every detail and offering clear-cut value makes Radisson the genuine choice of the Go Generation."
"The 'Go Package' leisure campaign, which begins May 24 and runs through Labor Day weekend, is designed to deliver what the Go Generation leisure traveler has in mind," said Hollenhorst. Priced from $79 per night, the Go Package features a full breakfast for two, best available room upon check in and a special Go Pack, an in-room, value-added gift pack with amenities and surprises that are "must haves" for people on the go such as a nutrition bar, a can cooler and an energy drink. Radisson has partnered with Nabisco, Anheuser-Busch and sister-company T.G.I. Friday's(R) restaurants to obtain featured items for the gift pack.
Visa=Go(3)
Guests will also be able to earn triple Gold Points (6,000 Gold Points per stay) when they book a Go Package at any Radisson hotel in the United States, Canada or the Caribbean through September 3, 2001 and pay with their Visa credit card. "Radisson's innovative summer campaign is in sync with the mentality of today's travelers on the go," said Doug Hambry, senior vice president, Sales & Integrated Solutions, Visa U.S.A. "Visa is a natural partner for Radisson in this promotion because Visa provides convenience, flexibility and worldwide acceptance for the Go Generation."
In addition, during the summer launch, the Go Pack will feature online sweepstakes at Radisson's Web site,
Radisson Hotels & Resorts currently has more than 420 locations in 58 countries. Radisson is a division of Carlson Hospitality Worldwide, a global leader in hospitality services encompassing more than 1,400 hotel, resort, restaurant and cruise ship operations in 79 countries. Reservations at all Radisson hotels can be made by calling 800-333-3333, via the Radisson Web site at