HSMAI To Salute Individuals For Industry Commitment & Excellence At Annual Summit - Will Induct 43rd and 44th Members of HSMAI Hall of Fame

This prestigious designation recognizes individuals who further the sales and marketing profession, and pays tribute to their lasting achievements and contributions to the growth and excellence of the

hospitality, travel and tourism industry.

"We are very pleased to honor Bob and David as the 43rd and 44th members of the HSMAI Hall of Fame," states Bob Gilbert, CHME, CHA, president and CEO of HSMAI. "These are two honorable and well-deserving individuals who have dedicated their entire careers to our industry, and as mentors and educators, have been a great encouragement to students and young professionals entering the marketplace."

HSMAI HALL OF FAME HONOREES FOR 2001

Bob Stein, MHS - Upon entering the hotel industry in 1949 with a Chicago-based hotel management firm, Stein joined HSMA, and served as president of its Illinois chapter. Following several years as manager

of the 150-room Nippersink Manor in Genoa City, Wisconsin, Stein became a partner in Gardner and Stein Advertising, later known as Gardner, Stein & Frank, and started the agency's hotel/travel/tourism division. In the intervening 30-plus years, the agency created a reputation for specialized advertising and marketing services. Clients included hotel chains; independent hotels and resorts; travel firms and tourism organizations. In 1991, Stein sold the advertising agency and became a marketing consultant to the hospitality industry as president of GSF Marketing.

Having served in many leadership positions within HSMAI and other trade organizations, he has helped to advance the industry, the profession, and HSMAI as a whole. Additionally, Stein has helped young people develop their own careers by serving as a mentor and dedicating himself to the education process.

David R. Evans - With a career in the hospitality industry that spans more than 38 years, Evans is a long-time and highly-regarded industry leader. Evans' career began in September 1961 as sales manager for The Olympic Hotel in Seattle, managed by Western International (renamed Westin in 1984). After moving to Los Angeles for several years to work with the company's new flagship property, the Century Plaza, Evans returned to Seattle in 1973 as corporate director of sales at Western's headquarters, and a year later was named vice president and general manager, sales.

Following his time with Westin, Evans represented all Starwood's hotel brands (Luxury Collection/St. Regis, Westin, Sheraton, Four Points, and the new W). Based in Starwood's Seattle office, Evans'

responsibilities included supervision of worldwide customer relations, industry events and trade shows.

He has been the recipient of numerous achievement awards during his professional career, and has devoted much of his time to serving on the boards of a number of national and international organizations.

Evans, a past president of the southern California chapter of HSMAI, played a critical role in the development of its membership growth in the western part of the U.S., and has been an excellent role model for students and the industry's youth.

Themed "United Through Knowledge - Global Perspectives," the 2001 HSMAI Summit will deliver two days of thought-provoking sessions and an extensive series of creative educational tracks, designed to provide cutting-edge content for both directors and senior level sales and marketing executives in the hospitality industry.

Delegates will hear from world-class speakers and experience cutting-edge educational sessions covering timely and pertinent topics in the sales and marketing discipline. Top speakers provide the optimum

learning experience for sales and marketing professionals - all designed to increase skills through four educational tracks: Human Capital; Power Selling; Marketing Trends: New, Through, Tried and True; and Customer Relationships. Keynote speakers include Ritz-Carlton's Horst Schulze and humorist Shelley Berman.

HSMAI is the leading organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry leader in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. Members can access a wide variety of educational tools and enhance their skills and expertise to increase business and enrich their careers. Founded in 1927, HSMAI is an individual membership organization comprised of over 5,000 members representing 65 chapters in 35 countries worldwide.