HITEC 2001 - Exhibitor Tutorials

204B, Level Two
MANAGING ALL YOUR GUEST INTERNET AND TELEPHONE COMMUNICATIONS REVENUE IN AN INTEGRATED WAY
Ron Tarro, President and CEO SDD, Inc.
The delivery of guest Internet, video, and telephone communications is converging onto a single TCP/IP network infrastructure. As a result, the billing and accounting for guest communications is also converging. This session examines the emergence and evolution of integrated guest communications accounting and billing systems and strategic matters of system ownership and control. The session also reviews emerging guest communications pricing models and billing methods that are being enabled by such systems.

12:45 - 1:15 PM
204A, Level Two
VENUE MARKETING IN THE E-BUSINESS WORLD
Dieter Ungerboeck, President

Ungerboeck Systems, Inc.
This presentation describes the technological issues and tools for marketing in the e-business world, from creating market awareness to prospect qualification, selling the venue, selling services, and performance analysis. It will include such topics as advertising, database marketing, event service orders, web-based product and services catalogs, event registration, Internet transaction security, event profit and loss analysis sales analysis, and web traffic.

204B, Level Two
CUSTOMIZED RESERVATION INFORMATION: MANAGING CONTENT FOR SPECIFIC AUDIENCES
Connie Rheams, President in the Americas
TRUST International
This session will discuss the need and capabilities to differentiate content by distribution sources according to the audience. Travel agents, consumers, and corporate travel departments all utilize reservations management tools for the same purpose, to book travel, but each group needs to receive information that is most relevant to them in a format the system is capable of handling. That could be true multi-media, pictures, video and much more. Those attending this session will learn about the new ways customized content is improving information management by providing users with exactly what they want from static booking information to advanced multimedia offerings.

1:30 - 2:00 PM
204A, Level Two
BUSINESS INTELLIGENCE IN THE PALM OF YOUR HAND
Jay Troutman, President
Aptech Computer Systems, Inc.
With the tap of a stylus, operational executives can break through to more profitability by running this year's hottest applications wirelessly on handheld technology. Regional directors of operations, revenue managers, and regional sales teams can read vital property statistics quickly and easily over a personal digital assistant (PDA). Were forecasts exceeded or missed? Do same day RevPAR, occupancy and labor costs match last year's numbers? In a live demonstration, learn how this type of application can help you make well-informed, more timely decisions that drive profitability.

204B, Level Two
RESERVATION MANAGEMENT SYSTEMS: HOW TO AVOID THE PITFALLS
Bernard Ellis, Vice President of Product Strategy
SynXis Corporation
This session will discuss the different types of reservation management system providers and the key evaluation criteria and selection processes for both independent and chain hotels. Learn how to evaluate providers in terms of technology, customer support and services, and functionality, as well as compare pricing models and ROI. We will discuss the primary decision factors of system compatibility with other applications such as property management, yield management, and customer relationship management systems. Attendees will receive an evaluation checklist to help facilitate their evaluation process.

2:15 - 2:45 PM
204A, Level Two
INTEGRATED REAL-TIME OPERATIONS: IN THE NEW E-CONOMY, HOW WILL YOU OUTSELL YOUR COMPETITION?
Jacob Dehan, President
NORTHWIND
Learn about improving bottom-line profit, ADR and guest satisfaction through technology at the individual property level and within the corporate enterprise structure. Together, with realizing the benefits of implementing a complete integrated solution encompassing PMS, Yield Management, Web Reservations, Sales & Catering and Accounts Receivable, discover the flexibility to support various operational setups and platforms, so that you can be the architect of your management functions and controls. Learn about having complete web-enabled connectivity - facilitating a mobile sales team for one or one hundred hotels.

204B, Level Two
SEVEN SECRETS TO SUCCESSFUL INTERNET MARKETING
Keith West, President
eGO
There are many different types of Internet sites and marketing programs, but the successful ones all share certain traits in common. From design to marketing, the steps aren't necessarily difficult or expensive, but they are required and precise. We will cover the essentials that apply to properties of all sizes and brands.

3:00 - 3:30 PM
204A, Level Two
GOOD NEWS TRAVELS FAST!
Richard Miller, Vice President of Sales and Marketing
NewspaperDirect
With the growing technology demands of your guests and suppliers, how can a property leverage its investment in the Internet to the benefit of all? The newspaper industry is changing to meet the demands of the traveling reader. Attend this tutorial and learn how to best anticipate the needs of the technology-savvy, news hungry traveler.

204B, Level Two
GET CREATIVE WITH YOUR PMS DATABASE
Dan Wasser, Vice President of Marketing
Visual One Systems
Target marketing is a "must" for any savvy marketing department. Wouldn't you like to take advantage of your guest (PMS) database in order to perform mass- or targeted-mailings? Would you like to create impressive graphs that illustrate future or historical revenues at a glance? This tutorial will teach you how to filter and extract data from your database by various criteria (guest type, state, dollars-spent, type of revenue, etc.) so that you can use your PMS's vast warehouse of data to increase revenues, communicate with previous guests and even generate graphs to impress the boss!

3:45 - 4:15 PM
204A, Level Two
WEB REPORTING FOR MULTI-UNIT HOTEL COMPANIES
Mike Goldenberg, Co-Founder
Statability
Today the typical multiple unit hotel operator has more data in more places than it can keep track of. In theory, all this information is suppposed to help you run a better hotel. The reality is it is very complicated to gather the data, package it efficiently and deliver it to your managers in a simple to understand manner. This session will address how using the web can help you create actionable reporting packages that allow your people to see the forest through the trees and set the strategies and tactics necessary to instill positive results.

204B, Level Two
BUSINESS PERSPECTIVES ON EMPLOYING WIRELESS TECHNOLOGIES IN THE HOSPITALITY INDUSTRY
Robert Posner, Associate Principal
IBM
This tutorial will focus on the value proposition of wireless technologies as it relates to your customers and your business. We will review the state of wireless technologies, adoption rates and the expectations of wireless consumers. The session will conclude by discussing how these technologies may be leveraged by the hospitality industry and deployment considerations.

4:30 - 5:00 PM
204A, Level Two
INTEGRATE TO BETTER PROFITS
David Lou, Sales Consultant
Springer-Miller Systems
In an industry of increasing costs and shrinking profits, learn how technology through property management systems integration can help you increase your operational profits. This will be a fun, fast-paced session taking you back to the beginnings of PMS software through its evolution to today's integrated solutions. In the end you will leave the session with a clear understanding of the difference between integration and interface and how they ultimately affect your bottom line.

204B, Level Two
ELECTRONIC MARKETPLACE - THE NEW OPENING OPPORTUNITY
Lambros Deemou, Senior Consultant
Intrasoft
As more and more organizations re-focus to reap the benefits of technological advancement in their industry, an all together new role is establishing itself in the arena of the travel and tourism industry. Next to familiar roles such as wholesalers, tour operators, suppliers, and travel agents, a new term is quietly making a name for itself; the "marketplace owners" are the new entrepreneurs of the industry. What is their business and how are they reshaping the industry?

5:15 - 5:45 PM
204A, Level Two
WIRELESS: TRIPLING ITS BENEFITS
Michel Picard, President
Richard Berger, Executive Vice President
Palm Hospitality Technologies
Only a few years ago hotels were cautiously installing Internet. Today guests don't want a hotel that can't provide high-speed access. Soon they won't want one that cannot provide seamless wireless access from the room and all locations. Wouldn't it be nice if you could triple the benefits of your wireless network - cater to your guests' every need, increase staff efficiency, and provide high-speed wireless service - all at the same time? This session will show you how you can accomplish all three simultaneously.

204B, Level Two
MOVING BEYOND CLIENT-SERVER TO MANAGE YOUR ENTERPRISE
Mike Otten, Director of Sales
HotelTools
As the industry as a whole debates the migration of information systems to the ASP model, what must you know to ensure you are making the best and most informed decision for your organization? How can your organization benefit most from the use of centralized information? This session will go beyond the standard argument in favor of an ASP solution to explore the differences between "Internet-native" and "web-enabled" solutions. What are the consequences of deploying a "web-enabled" system? What must you look for in terms of hosting and security to minimize your organizational risk? What factors into the determination of the total cost of ownership when comparing the ASP solutions? Once you decide to "take the plunge", how can you prepare your organization for the transition to this new approach to IT within the organization?