IH/M&RS To Feature Impressive Roster Of Educational Program

To complement the Show's exhibits and services, the IH/M&RS will offer over 30 educational programs throughout the four-day Show. The Educational Institute will present lodging seminars, addressing design, technology, and management topics, and "Restaurant Futurists" will return to the IH/M&RS this year, with seminars discussing the development of and advances in the foodservice industry. (A complete seminar schedule to date is attached.)

The IH/M&RS will feature a keynote program each day, Saturday, November 10 through Monday, November 12, as a highlight to the educational programming. Four keynotes will be presented in all, with three offered by the Educational Institute, focusing upon consumer trends and travel, e-business, and a CEO panel featuring leaders in the lodging industry. "Restaurant Futurists" will feature a keynote seminar on the advancement of women in the foodservice industry, moderated by renowned caterer Abigail Kirsch.

"One of the highlights for IH/M&RS participants is the Show's educational programs. These sessions provide further depth to the already wide range of foodservice and lodging resources the Show has to offer," said Christian Falkenberg, show manager.

The 86th annual IH/M&RS will be held Saturday, November 10, through Tuesday, November 13, 2001, at New York City's Jacob K. Javits Convention Center. The Show will feature more than 1,900 hospitality industry suppliers and attracts approximately 58,000 in total trade attendance. IH/M&RS attendee registration is $20 before October 14, and $40 after October 14. For registration information, contact GLM's Customer Service Department at (914) 421-3206. Additional information may be obtained on-line at www.ihmrs.com.

The IH/M&RS is sponsored by the New York State Hospitality & Tourism Association, the Hotel Association of New York City, and the American Hotel & Lodging Association and is managed by George Little Management, LLC (GLM). For IH/M&RS exhibitor information, contact Christian Falkenberg, show manager, at GLM, Ten Bank Street, White Plains, NY 10606-1954. Telephone (914) 421-3296. Fax (914) 948-6180. E-mail: [email protected].

Show hours are 10:00 a.m.-5:00 p.m. from Saturday, November 10 through Monday, November 12, and 10:00 a.m.-3:00 p.m. on Tuesday, November 13.

10:30 a.m. - 12:00 Noon
Consumer Trends/Travel
Keynote: A Preview of Emerging Lifestyles and Travel Trends
This nationally-representative survey of the travel habits, preferences and intentions of Americans is co-authored by Yesawich, Pepperdine & Brown and Yankelovich Partners. Now in its 10th year, it is one of the most highly regarded and frequently quoted barometers of future travel trends. This program will be presented by Peter C. Yesawich, president & CEO, Yesawich Pepperdine & Brown.

10:30 a.m. - 12:00 Noon
Human Resources
How to Leverage Your Training Dollars to Ensure that Training Is Not An Event
Holly Stiel, speaker, trainer & author, Thank You Very Much, Inc. and Aimee Lyndon-Adams, trainer, Thank You Very Much, Inc. will co-facilitate a discussion of the challenges conventional training wisdom and presents a more insightful, practical, and effective approach that protects and leverages organizations' investment in training. A typical result of training is a feeling of a temporary "high" which quickly dissipates as an employee returns to an environment where nothing has changed. This session will address the integration of training into the workplace in an upbeat and entertaining fashion based on practical and cost-effective practices which everyone can apply.

11:00a.m. - 12:30 p.m.
Restaurant Futurists
A One-Year History, Strange and Wonderful: The Restaurant Season, 2000-2001, and Looking Forward
Michael Batterberry, co-publisher, Food Arts magazine, and co-host of the Restaurant Futurists, kicks off the Conference.

11:00 a.m. - 12:30 p.m.
Restaurant Futurists
The Whiteman Report
A new feature of the Restaurant Futurists, conducted by Michael Whiteman of the Joseph Baum & Michael Whiteman Co., explores the current and future state of the foodservice/ hospitality industry. Mr. Whiteman's acclaimed observations and assessments are good food for thought for any operator or supplier who seeks to stay on the cutting edge of the restaurant/ hospitality industry.

1:00 p.m. - 1:45 p.m., 2:30 p.m. - 3:00 p.m.
Career
Dress for Success: How to Get the Job You Want
This session will give practical suggestions on wardrobe do's and don'ts. There will be, plenty of tips on how to conduct yourself during the interview, including what to say, when to say it and how to say it. This program will be co-moderated by Linda Hoops, Director, Academic Relations, Hospitality Business Alliance; and Karen M. Lieberman, Johnson & Wales University, North Miami Campus. Nancy Scanlon of New York University will be the fashion show moderator with student models from the Pineapple Society, New York University.

1:30 p.m. to 3:00 p.m.
Restaurant Futurists
Keynote Speaker Abigail Kirsch, "The Advancement of Women in Foodservice: Where We've Been, Where We're Going."
The nation's highest profile special events planner and caterer, Abigail Kirsch, talks about the long, arduous journey of women in the industry, and where it's heading in the near future. A panel of three of the industry's most successful women will discuss their own paths. They include: Ariane Daguin, co-owner, D'Artagnon; Gale Gand, co-Proprietor, Tru and, Nora Pouillon, owner, Asia Nora.

1:45 p.m. - 2:30 p.m.; 3:00 p.m. - 4:00 p.m.
Career
Adventures in Meeting Planning
Deborah Breiter, University of Central Florida; and Mary Jo Dolasinski, White Lodging Services will co-moderate a panel of industry experts in the conventions/conferences field will provide exciting opportunities in conference centers, convention services management, trade shows and corporate meeting management.

2:00 p.m. - 3:00 p.m.
Design
Six Star Look…Three-Star Budget: Can Paying Less Get You More?
Purchasing Agents are operating completely differently than they did five years ago. Driven in part by the advent of the Internet, today's hotel owner/investor/developer demands the six star look, whether or not they have the budget. Today's purchasing executives must have a global view of the world and a unique ability to deliver the expectations of unlimited choice.
Learn from generations of purchasing agents, how they meet owner's expectations and management requirements, yet retain the designer's "cutting edge" in this new, more competitive marketplace. The program will be moderated by Douglas Parker, president & CEO, Leonard Parker Company. Panelists are: Marjorie Waldman, President, The Stroud Group; Harold (Hersh) Orloff, Chairman of the Board, The Stroud Group; Alan Benjamin, managing director, Benjamin West; Laurence (Laurie) Benjamin, president, Benjamin Brothers, Inc.; and Pam McMahon, managing director, HDP International, Inc.

2:30 p.m. - 4:00 p.m.
Technology
Technology 2001: What Happened?
The technology crash affected every aspect of the hospitality industry: in-room Internet access, e-procurement, on time reservations, etc. moderated by Stacy Silver, group publisher, Hotel Journal, the panel will try to answer the questions "What did we do right?" "What did we do wrong?" "What happened?" and most importantly, "Where do we go from here?" Panelists include: Mark Haley, president, High Touch Technologies; Scott Anderson, president & CEO, SWAN, Inc.; and Dwayne E. Ingram, Industry Practice Executive, Travel & Transportation, IBM Corporation.

2:30 p.m. - 4:00 p.m.
Eco-Tourism
Towards Knowledge-Driven Economies: The Global Promise of Partnering Science with the Hotel Business
Dr. Hana Ayala, president, PANGEA WORLD; Dr. Anthony Coates, Director of Scientific Research Programs, Smithsonian Institution; and Kenneth F. Hine, president, Global Consultants, Inc. will discuss strategic alliances, which involve prestigious institutions, will empower hospitality enterprises to become partners in the advancement of science. This session will also tell how to do so in ways that will enhance not only their own success but also the economic security and international image of the countries and regions in which they operate.

3:15 p.m. to 4:30 p.m.
Restaurant Futurists
Priority # One: Knowing the New World of Food Safety Today
Abraham Wilson, COO, Hospitality Consultants of America, known as "Mr. Food Safety," explores the ever-increasing need for heightened awareness and knowledge of food safety on all levels of the foodservice/hospitality industry. Included is Mr. Wilson's shortcut process of the "A to Z Easy Understanding of HACCP Implementation."

Sunday, November 11, 2001

10:30 a.m. - 12:00 Noon
Technology
Keynote: E-Business and the Bottom Line
A panel of experts from the E-Business Committee of the American Hotel & Lodging Association (AH&LA), moderated by Richard J. Jackson, vice-president and COO, AH&LA, will address ways in which hoteliers embrace the Internet and e-Business in their day-to-day business operations. They will provide useful insights into the types of technology investments available and share common approaches to measuring return on e-Business investments (ROI). Panelists include: Francis J. Nardozza, managing director & Hospitality Market Leader, KPMG Consulting, Inc.; Scott Anderson, president & CEO, SWAN, Inc.; Clay B. Dickinson, Principal, IBM Global Services, Travel & Transportation; D. Lee Davis, Director, Electronic Business, Unisys Corporation.

10:30 a.m. - 12:00 Noon
Design
Visionaries in Design… New Stars on the Horizon (The Harry Potter Phenomenon)
There is a new pool of hotel guests who are not your "over forty," overweight, overindulged corporate type. There is a huge, expanding group of corporate fire-eaters and wizards who travel for business. The realities of these newer generations differ from our industry's perception. How does "branded" hotel design get ready?
The best, the brightest and the most talented designers from America and around the world, bring a new cutting edge flavor to the digital generation. Mark Symonds, Assistant Vice-President, Architecture & Design, Hyatt Development Corp. will moderate a panel including Marcel Bequillard, president, Marcel Bequillard Interior Design; Paula Fox, principal, Paula Fox Interiors; Michael Fiebrich, Design Director, Wilson & Associates; and Lisa Bartlett, president, Studio L.

10:30 a.m. to 12:00 Noon
Restaurant Futurists
Ask the Experts! Answers to Your Burning Questions
Hosted by the Foodservice Consultants Society International and organized as a "brainstorming" session, topics of this dynamic interchange will range from reducing employee turnover by 50 per cent in 30 days, to effective and low-cost training techniques and how to handle unruly customers. The panel, chaired by Foster Frable, Principal, Clevenger-Frable-LaVallee, includes industry experts: Christopher C. Brady, president & CEO, Romano Gatland Worldwide; Arlene Spiegel, restaurant developer, Arlene Spiegel Associates; and Ira B. Beer, managing director, Beer Associates.

1:00 p.m. - 2:30 p.m.
Lodging
Educating Tomorrow's Leaders Today
Doug Viehland, president, American Hotel & Lodging Foundation will moderate a panel of educators discuss, in a question and answer format, the issues confronting the lodging industry and education (high school, college and post-graduate).

1:00 p.m. to 2:30 p.m.
Restaurant Futurists
The Evolving American Menu: 2001
Menus that reflect changing tastes and more sophisticated palates are winners that keep customers coming back. This panel is chaired by Michael Batterberry, Food Arts, and features Pamela Parseghian, food columnist, Nation's Restaurant News, and Michael Whiteman, restaurant consultant, Joseph Baum & Michael Whiteman Company.

2:00 p.m. - 3:30 p.m.
Human Resources
See and You Will Find: The Quest for Quality Employees
This seminar is packed with practical tips, proven strategies and skill enhancement techniques for finding, recruiting and selecting the best of market applicants. It contains a number of "take back tools" that are essential for success in today's competitive, team-oriented workplace. This program will be facilitated by Dr. Marc Clark, Ph.D., CHA, president & CEO, M. Douglas Clark & Associates.

2:00 p.m. - 3:30 p.m.
Design
Retail in Hotels: A New Way to Expand Revenue…Designing For Profit by the Square Foot
Renovation no longer focuses only on guestrooms and traditional public spaces. Hotels are looking for new ways to expand revenue using existing space, and without having to build totally new facilities. They want their guests to spend more time and more money on their properties. RETAIL is one answer.
Learn how developers, owners, merchants and Wall Street are hooking up with the design industry to create an exciting new revenue source. The program will be moderated by Steve Higgins, CEO, Higgins Purchasing Group. Panelists are: Jill Cole, president, Cole, Martinez, Curtis & Associates; Kathleen Morris, Director, Design & Development, Starbucks Coffee; and Tom Horowitz, senior vice-president, Hospitality & Restaurants, FRCH Design Worldwide.

2:30 p.m. - 4:00 p.m.
Thematic Modeling
Thematic Modeling: It's Not the Economy… It's the Experience
Develop a retail theme to create a unique advantage over your vanilla wrapper competitors. Michael Terry, Ph.D., CHA, Experience Builder, Hospitality Futureworks will discuss how "personality" builds incredibly loyal clientele and incremental revenues by immersing your guests in an experiential environment of "Memory Moments". Learn the Fortune 500 "theme business model" basics: vision, backstory, costumes, script, props, aromatherapy and music.

2:30 p.m. - 4:00 p.m.
Energy Management
Surviving the Energy Crunch… Alternative Energy Management Solutions
With power prices increasing throughout the country, hoteliers are looking more closely at cutting energy consumption wherever possible. New energy management systems can accomplish this goal without compromising guest satisfaction. This session affords attendees the opportunity to hear what some of the leading suppliers of energy-saving equipment can offer hoteliers, as well as a chance to hear from those hoteliers in the trenches facing energy surcharges. Mike Malley, Editorial Director, associate publisher, Hotel & Motel Management magazine will moderate a panel of: Larry Gomez, president, Senercomm, Inc.; and Duane Buckingham, president, InnComm, International.

3:00 p.m. - 4:30 p.m.
Technology
Wireless Technology: Where We Have Been, Where Are We Going?
Moderated by Richard Siegel, president & publisher, Hospitality Upgrade, this session will look at inroads and failures as the hotel industry tries to adopt wireless technology. Where is wireless technology working and what is next?

3:00 p.m. to 4:30 p.m.
Restaurant Futurists
The New American Farmer, the Immigrant Farmer - A New Movement to Watch
An initiative of top chefs in New York City and other cities is underway to support immigrant farmers who work American farms to supply fresh products to fine restaurants. This initiative will assure the highest quality foods at fine restaurants while preserving the American farm family. A panel co-chaired by Michel Nischan, Chef, Heartbeat, W Hotel and Michael Batterberry, co-publisher, Food Arts, includes Philip Kendall, Vice-President, Food & Beverage, Starwood Hotels & Resorts; Hillary Baum, Windows on the World; Gus Schumacher, Former Under Secretary of Agriculture, Tufts University; David Jackson, Enterprise Farms, and Wayne Nish, March Restaurant.

Monday, November 12, 2001

10:30 a.m. - 12:00 Noon
CEO Panel
Keynote: Economic Forecast: Adapting to the Weather
How will current economic events affect the future of the hospitality industry? The best way to adjust to shifting winds of fortune is to have a reliable forecast. Kirby Payne, president, American Hospitality Management and 2002 Chairman of AH&LA will host a well-seasoned panel of top industry executives, exchanging views and making expert predictions on upcoming trends and the best strategies for riding them out. Executives are: Dieter H. Huckestein, president, Hotel Operations, Owned and Managed, Hilton Hotels Division; Douglas K. Shifflet, president, D. K. Shifflet & Associates; Gary S. Williams, president, Coakley & Williams Hotel Management Co., and Paul W. Whetsell, chairman & CEO, Meristar Hotels & Resorts.

10:30 a.m. - 12:00 Noon
Technology
Realizing the Potential of Customer Relationship Management and Data Mining
Data mining and customer relationship management is being pursued throughout the lodging industry to achieve the promise of one-on-one marketing, which up to now has remained largely unfulfilled. This session will address the obstacles that must be overcome to achieve that objective and explore how and when marketing personalization will likely be achieved. The program will be moderated by John Paul Nichols, executive vice-president, Cendant Corporation.

10:30 a.m. to 12 Noon
Restaurant Futurists
Get Ready! The Revolutionary Network Kitchen Is Set to Roll!
An industry first! Equipment is ready to "talk" to each other in the 21st century foodservice kitchen. Is your kitchen communicative? Learn about this incredible new technology from a panel chaired by Brian Ward, executive editor, Foodservice Equipment Reports, and a team of technicians, designers and operators who worked on the initiative.

1:00 p.m. to 2:30 p.m.
Restaurant Futurists
Restaurant Design & Tabletops as Marketing
Just as stage design embraces and projects the story line of the play, so does restaurant design project and market the dining experience. Today, it has to be more than pretty. A panel chaired by Ariane Batterberry, co-publisher, Food Arts, explores the impact of tabletops, while Michael Adams, editorial director, Hospitality Design, chairs a panel devoted to the design of the environment and appointments. Designers include: Lee Carpenter, Design Forum; Kathy Diamond, Diamond Marketing Design, and Morris Nathanson, Morris Nathanson Design.

1:00 p.m. - 3:00 p.m.
Environment
In-House Laundry or Outsourcing? The Right Decision Can Affect Profitability
As hospitality costs escalate, operators look for new ways of maintaining profit margins. One method is the critical evaluation of the costs of operating an in-house laundry. Hospitality companies may overlook critical costs, e.g., staff wages, supplies, contracted repairs, and replacement linens. This panel will critically examine cases for both in-house laundering and outside laundry service. Peter Corr, Director of Marketing and Healthcare, Textile Rental Services Association of America will moderate a panel including: David Struminger, executive vice-president, Mohenis Services; Tony Richman, executive director, Western Textile Services Association; and David Gross, president, Gulf Coast Laundry.

2:00 p.m. - 3:30 p.m.
Purchasing
How FF&E Decisions Affect the Value of a Hotel, the Owner's Return on Investment and FF&E Life Cycles
This program will be moderated by Alan Benjamin, managing partner, Benjamin West LLP. Panelists are Joe Messina, ISHC, Thomas Construction Resources; Pam Parsons, Director of Design & Construction, Host Marriott Corp.; Kevin Kilkeary, president & COO, Interstate Hotels Corporation; and Steve Rushmore, president, HVS International.

2:00 p.m. - 3:30 p.m.
Online Training
Career Advancement, Skills Enhancement: Making the CASE for Delivering Online Training
From an industry perspective, online training is a viable method for industry organizations to provide learning opportunities around the demands of their business. Employees learn at their own pace, complete courses based on their own ability, and access networking features of online delivery systems as needed. From an academic perspective, online training provides confirmation of a demonstrated knowledge of hospitality basics, motivation for further career advancement and a foundation for the development of degree programs. David Hopper, vice-president, Information Technology, Educational Institute of AH&LA will facilitate a discussion addressing benefits and best practices currently being implemented in their respective environments. Panelists are Bill Cole, CHA, Director, Hospitality Programs, Central Texas College; and Bruce Braglind, vice-president, Training, Cendant Corporation.

2:30 p.m. - 4:00 p.m.
Technology
A Glimpse of the Hotel of the Future from a Business Traveler's and a Hospitality Technology Professional's Point of View
The attendees at this session will have an opportunity to get a glimpse of the look and feel of what a hotel in the early part of the 21st century will be. John J. Cahill, CHTP, CHA, CIO, Manhattan East Suite Hotels and Jules Sieburgh, CTO, Host Marriott International moderated by Frank I. Wolfe, executive vice-president/CEO, Hospitality Financial and Technology Professionals will compare the responses of attendees at this year's HITEC conference, against the results of an HFTP commissioned poll, which asked independent travelers the same questions. Finally, the implications of the opinions of those two different constituencies will be analyzed with the audience.

2:30 p.m. - 4:00 p.m.
Gaming
High Stakes in the Future of Gaming Hotels
Industry executives and experts from all the major gaming jurisdictions discuss emerging directions, strategies and technical innovations for casino hotels. Panel discussions will also spotlight recent consolidations within the industry. Whether your primary interest is hospitality, conventions, entertainment, or gaming, this session should help provide a winning edge. This program will be moderated by Felix D. Rappaport, CHA, president & COO, New York New York. Van V. Heffner, president, Nevada Hotel & Lodging Association, will participate on the panel.

3:00 p.m. - 4:30 p.m.
Lodging F& B
How to Maximize Profits in Your Hotel Food & Beverage Outlets
This seminar will offer ideas and information, including real world examples of success and failure in hotel food and beverage. Win Davis, Executive Manager, The Hotel Food & Beverage Forum and President, Win-Formation, Ltd. Will lead a panelist consisting of Ned Barker, vice-president, Food & Beverage Services, Six Continents Hotels; and Ed Schwartz, Vice-President - Sales, America's Kitchen, Inc. The panel will share various options for hotel owners, operators, general managers and food and beverage professionals to include; national branding, leasing, in-house development, outsourcing and other alternatives to maximize profitable food and beverage outlets.

3:00 p.m. to 4:30 p.m.
Restaurant Futurists
Chefs vs. Designers/Consultants: A Debate
This lively debate focuses on the growing trend toward celebrity chef involvement in the planning process of restaurant design and operators. Michael Batterberry, Food Arts, chairs panel of owners, chefs and consultants, where the consultants propose that involvement has gone too far, and the chefs respond.

Tuesday, November 13, 2001

10:30 am - 12:00 Noon
Sales & Marketing
Turnover in the Hospitality Sales and Marketing Profession: How Bad Is It and What Can We Do About It?
This session will detail findings from a new study commissioned by the Foundation of the Hospitality Sales & Marketing Association International on turnover within the sales and marketing function. Practices that will enable hospitality companies to retain a greater percentage of qualified sales and marketing personnel at all career levels will also be covered. This program will be co-facilitated by Robert A. Gilbert, CHME, president & CEO, Hospitality Sales & Marketing Association International; and Ron Volper, president, The Volper Group.

10:30 am to 12 Noon
Restaurant Futurists
The Global Marketplace: Perishable Commodities and the Emerging Markets
David Kimmel, food importer and owner, Blue Hill Restaurant Corporation, examines the perishable commodity industry and projects how globalization will affect the American foodservice industry. The explanation for future globalization, its opportunities and hurdles, will be discussed.

12:30 p.m. to 2:00 p.m.
Restaurant Futurists
The Pros Tell You How to Promote!
Leading restaurant marketing experts and food/equipment publicists suggest really new ways for restaurateurs and suppliers to market their products and operations, both through the media and directly to the customer. This panel, chaired by Bill Primavera, Primavera Public Relations, Inc., also features Steven Hall, The Hall Company, top publicist for many New York City restaurants, and Thomas Hansen, President, , an online direct marketing company that employs webcams to show prospective customers live shots of the ambiance and activity of their restaurants.