Utell Introduces Customer Learning

In meeting the dynamic demanding needs of today's challenges in the hospitality industry, Utell Customer Learning combines the knowledge of distribution channels and yield management to help Utell member hotels keep pace with new technology, new consumers and changing distribution channels. The programmes will feature:

• Instructional-based product training
• Business Improvement Programmes - Utell University
• Licensing Utell training services
• Enhanced Instructor-based training
• Web - enabled training, "anytime, anyplace" situations.

The first of the planned instructional training series to be launched, "Optimise Your Room Revenue", is designed to educate and assist Utell hotel members in optimising room revenue and improve RevPAR (revenue per available room). The training will also assist hotel staff in understanding how to increase business into their properties through Utell's range of services and products.

Through this series, member hoteliers will be able to identify and manage the room revenue strategy that works for specific hotels. Courses include yield strategy assessment, defining data sources, targetting customers, pricing / rate plans, increasing market share, forecasting and action planning.

Kelvin Seah, senior vice president, Utell, Asia Pacific, said, "In our business of managing a hotel central reservation system and channel distribution, competencies in system / technological knowledge are essential to give us the competitive edge in growing market share and profitability. The introduction of Customer Learning by Utell ensures that member hotels are trained and well equipped to better understand and optimise from this area of channel marketing. Transferring this critical knowledge to our member hotels is an example of Utell's commitment to helping our members achieve greater business success."

For more details on registration, please contact your local Utell office or email Utell Customer Learning at [email protected].

With approximately 6,400 member hotels in over 150 countries, Utell, a Pegasus Solutions Company, is the hotel industry's largest third-party marketing and reservations provider1. Utell's hotels and resorts are categorized into the luxury, superior, value, style, resort, apartment, and airport selections for easy classification for travel agents and consumers. For more information, or to make reservations with a Utell-represented property, visit Utell's Web site at www.utell.com, or access the UI code on the global distribution systems.

Dallas-based Pegasus Solutions, Inc. (www.pegs.com) is a leading global provider of hotel reservation technologies. Its services include central reservations systems; electronic distribution services that connect more than 41,000 hotels to the Internet and to the global distribution systems (GDS); travel agent commission processing and payment services; the consumer Internet site TravelWeb.com (www.travelweb.com); the Utell marketing and reservation representation service (www.Utell.com); and PegasusCentral™, a Web-based enterprise solution with property management applications. Pegasus' customers comprise more than 100,000 travel agencies around the world, including nine of the 10 largest U.S.-based travel agencies2; more than 44,000 hotel properties around the globe, including 48 of the 50 largest hotel brands in the world based on total number of guest rooms3; and thousands of Web sites/services have their hotel reservations Powered by Pegasus™. In addition to its corporate headquarters in Dallas, Pegasus has 35 offices in 22 countries, including regional hubs in Phoenix, London and Singapore. The company's stock is traded on the Nasdaq National Market under the symbol PEGS.