Amateo Claims Hospitality Industry is Wasting Millions on Technology that Fails to Deliver
The hospitality industry is wasting millions of pounds on implementing customer relationship management systems and other technologies, originally designed for industries outside the hotel sector, according to Amateo.
In what is being heralded as a first for the hotel industry, Amateo has spent two years developing a guest optimisation programme solely for the hospitality sector.
"The common problem within the hotel industry is that people have bought systems that are a bastardisation of customer management systems developed for other industries," said Mathew Maxwell, chief executive, Amateo.
"You cannot have a system that has been developed for the likes of Tesco's Club Card and expect it to work in tandem for the needs of hoteliers and their guests. The hospitality industry is not selling baked beans and as such, needs to refocus their technologies to the increasing demands of a global competitive market.
"We have spent two years on research and development working with key industry figures to provide a system that provides the missing link in technology for the hospitality industry," he added.
Amateo's guest optimisation portfolio acts to match the changing needs of the industry and its guests by providing not only 'real time' sales data and forecasting, but moreover, understands guest behavioural patterns and matches them accordingly with targeted marketing campaigns. Amateo's product portfolio assists with retaining existing business through brand loyalty whilst also driving new sales, to deliver a tangible return on technology investment by the hospitality sector.
Amateo are leaders in Marketing Automation and Business Intelligence solutions for the hospitality sector. Amateo's Guest Relationship Optimisation product suite standardises historical guest data stored in multiple hotel property management systems and facilitates revenue generating applications including Amateo 360 (Marketing Campaign Automation), Amateo Portal (Reporting and Analytics)and Amateo Affinity (Loyalty/ Executive Club Schemes).