Regional UK Hotel Market Ends 2001 In Positive Territory - UK Hoteliers React Swiftly To Changing Market Conditions
Andersen, the leading adviser to the international hotel industry, today releases preliminary 2001 results for the UK and London. With contributors to the survey representing over 100,000 bedrooms across the country, the Andersen Hotel Industry Benchmark Survey is the most comprehensive survey available to operators, developers, investors and financiers.
He added, "Whilst London hotels suffered an overall 12 percent fall in revPAR during 2001, this was largely the result of the dramatic revPAR declines of September (22 percent), October (35 percent) and November (27 percent). The decline of 21 percent in December represents a slowing in the rate of year-on-year decline. Hotels serving Heathrow and Gatwick airports have also suffered as a result of slowing international passenger traffic. At Heathrow, the annual occupancy of 76 percent was six percent below last year, whilst at Gatwick, the fall in occupancy was limited to three percent".
London hoteliers continued to experience tough trading conditions, although - as forecast by Andersen in September - the rate of decline has continued to slow in December. "We are hopeful the worst is behind us", continued van Marken. The month of December saw London hotels report a 21 percent decline in revPAR, with the top-end of the market continuing to be the sector most impacted. Further analysis suggests that some London hotels are engaging in tactical pricing to induce demand, particularly in the leisure segment.
Outside London, the regions ended the year in positive territory. The year 2001 ended with revPAR up two percent in Scotland, one percent in regional England (excluding London) and an impressive 16 percent in Wales. Welsh performance reflects the very strong trading conditions in Cardiff this year coming off a low caused by new supply. The National Stadium in particular has been a major boon to Cardiff hoteliers. Indeed in December, Welsh revPAR is reported up 8.6 percent as a result of an increase in both average room rate and occupancy. And in Scotland, overall revPAR results in December were up 8.5 percent, in this case almost entirely due to increased demand.
Marvin Rust, Partner, Hospitality and Leisure, comments that, "For many, eyes will remain focused on London. Until demand picks up in the capital, and the fear of a price war abates, investors will be concerned about the loss of value from their hotels. But hotel guests will enjoy better value for money than for some time!"
Launched in 1996 as the definitive source of hotel performance data outside North America, the Andersen Hotel Industry Benchmark Survey comprises information gathered from more than 5,500 hotels in 300 markets across 140 countries. The survey currently tracks hotel performance everywhere outside the North America. Regional surveys are produced for Asia Pacific, the Caribbean and Latin America, Europe and the Middle East and Africa. These are supported by in-depth country/city reports for Australia, Germany, Italy, New Zealand, South Africa, the UK and London. Further surveys are underway for Benelux, Japan, Scandinavia and Spain. For more information or to join the survey, contact Lorna Clarke in London at 44 20 7438 2870, e-mail us at
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